Buffer pricing and features

Buffer offers a Free plan to help you get started, as well as paid plans for those who need more flexibility, collaboration and advanced features. Our pricing is designed to scale with you. You pay per social channel, and the cost per channel decreases as you add more. This means your overall cost per channel becomes lower as your total number of connected channels grows.

Use the pricing calculator on our pricing page to work out the exact cost of your plan!

We offer a free 14-day trial that lets you explore all the features included in our paid plans. When you start a trial, your account is placed on the Team plan, giving you full access to every feature plus the option to invite additional users so you can try Buffer together.

Pricing Overview


Free Essentials Team
Who it's for Perfect for individuals who manage a small number of channels and want an easy, dependable way to plan and publish content without needing advanced features. Great for solo creators or small businesses who need more control, deeper analytics and advanced publishing features. Designed for teams who collaborate on content creation, approvals and community engagement across multiple channels.
Number of channel connections 3 Unlimited, priced per channel Unlimited, priced per channel
Monthly cost per channel N/A
  • Channels 1-10: $6 each
  • Channels 11-25: $4 each
  • Channels 26-50: $3 each
  • Channels 51+: $1 each
  • Channels 1-10: $12 each
  • Channels 11-25: $4 each
  • Channels 26-50: $3 each
  • Channels 51+: $2 each
Yearly cost per channel N/A
  • Channels 1-10: $60 each
  • Channels 11-25: $40 each
  • Channels 26-50: $30 each
  • Channels 51+: $20 each
  • Channels 1-10: $120 each
  • Channels 11-25: $40 each
  • Channels 26-50: $30 each
  • Channels 51+: $20 each
Number of users 1 1 Unlimited
Number of scheduled posts per channel 10 per channel Unlimited (subject to our fair usage policy) Unlimited (subject to our fair usage policy)
Number of ideas 100 Unlimited (subject to our fair usage policy) Unlimited (subject to our fair usage policy)
Analytics Yes (basic) Yes (advanced) Yes (advanced)
Community inbox Yes Yes Yes
Other features Basic features (see full list here) All features (see full list here) All features (see full list here)

Feature List

Feature Free Essentials Team
All channel integrations (see full list here)
Planning and scheduling content


Custom posting schedules
Scheduling posts (including image and video uploads)
Channel groups
Creating Ideas
Buffer's AI Assistant
Tags (Campaigns)  
Calendar  ✓
Pause queues
Shuffle queues  
buff.ly link shortener
Custom UTM parameters on post links  
Custom video thumbnails  
Facebook Page mentions
Facebook Reels
Facebook Stories
X/Twitter mentions
X/Twitter threads
LinkedIn document (PDF) scheduling
LinkedIn first comment scheduling
LinkedIn Page mentions
LinkedIn profile mentions
Mastodon mentions
TikTok mentions
Bluesky mentions
Threads mentions
Image alt text
Share posts again/Duplicate Up to 30 days
"Next Available" scheduling option
"Now" scheduling option
"Set Date and Time" scheduling option
"Prioritize" scheduling option  
Sent posts report
Post previews
Hashtag manager  
Streaks
Posting goals
Content feeds (RSS)
Template Library
Bulk uploads
Instagram scheduling features      
Notification publishing
Automatic publishing
Instagram mentions
Tagging users in images
Adding first comments  
Stories scheduling
Shop grid  
Team scheduling features      
Drafts
Approvals    
Collaborating on content with Notes
Analytics      
Performance overview report  
Posts report  
Instagram stories report  
Audience report  
Answers report  
Tag (Campaign) analytics  
Custom reports  
Exportable reports with branding and cover page
Engagement      
Respond to Facebook page comments  ✓
Respond to Instagram professional account comments  ✓
Respond to Threads comments
Respond to LinkedIn page and profile comments
Respond to Bluesky comments
Respond to comments in the mobile app
Account settings      
Two factor authentication
Email notifications
Quick Navigator (aka Buffer quick keys)
Beta program (early access to new features)
Dark mode
Integrations and apps      
Buffer iOS app
Buffer Android app
Browser extension
Canva integration
Google Analytics integration  
Dropbox integration
Google Drive integration
OneDrive integration
Access to 20+ third-party integrations
Mailchimp integration for Start Page

Please note that our Free plan allows you to have up to three channels connected at any one time, and it also includes a lifetime limit of eight unique channel connections. This means we count every distinct channel you’ve ever connected on the Free plan, even if you later disconnect it, and the total cannot exceed eight. This lifetime limit does not apply to any of our paid plans.

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