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Features available on each Buffer plan

Have you seen our pricing page? If you have, you might have noticed that we have two plans: Free and Essentials, plus a Team Pack add-on for the Essentials plan.

The Free plan is ideal for individual users who are looking to schedule content to up to three personal social channels.

The Essentials plan is better suited to those who are looking to schedule content to their brand's social channels. It also provides access to Buffer's advanced analytics and engagement tools.

Lastly, if you're working within a team, the Team Pack add-on to the Essentials plan unlocks the ability to invite unlimited team members so you can collaborate on your posts together.

The table below provides a comprehensive list of which features are available on which plans. We also recommend you take a look at our plans and pricing over on our pricing page where you have the benefit of also starting a trial.

  Free plan Essentials plan
Plan information    
Monthly price $0/month From $6/month per channel
Yearly price $0/month From $60/year per channel
Number of channel connections 3 Unlimited ($6 per channel)
Scheduled posts per channel 10 Unlimited
Included users 1 1
Invite additional users 0 Unlimited with Team Pack add-on
Channel integrations    
Facebook Pages and groups
Instagram Business accounts
Twitter profiles
Pinterest business accounts
Shopify stores (for analytics) 
Planning and scheduling    
Custom posting schedules
Scheduling posts (including image and video uploads)
Pause queues
Shuffle queues link shortener and link shorteners  
Custom link shortener  
Custom UTM parameters on post links  
Custom video thumbnails  
Facebook Page mentions
Twitter mentions
Twitter hashtag suggestions
Twitter image alt text
Share posts again
"Add to queue" scheduling option
"Share now" scheduling option
"Schedule post" scheduling option
"Share next" scheduling option  
Sent posts report
Instagram scheduling features    
Direct scheduling
Tagging users in images  
Adding first comments  
Hashtag manager  
Stories scheduling  
Shop grid  
Team scheduling features    
Drafts   ✓ (with Team Pack add-on)
Approvals   ✓ (with Team Pack add-on)
Performance overview report  
Posts report  
Instagram stories report  
Audience report  
Answers report  
Shopify report  
Campaign analytics  
Custom reports  
Exportable reports with branding and cover page   ✓ (with Team Pack add-on)
Respond to Facebook comments  
Respond to Instagram comments  
Sentiment labels  
Account settings    
Two factor authentication
Email reminders
Integrations and apps    
Buffer iOS app
Buffer Android app
Browser extension
Google Analytics integration  
Access to 20+ third party integrations
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