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Features available on each Buffer plan

Have you seen our pricing page? If you have, you might have noticed that we have three plans: Free, Essentials, and the Essentials + Team plan.

The Free plan is ideal for individual users who are looking to schedule content to up to three personal social channels.

The Essentials plan is better suited to those who are looking to schedule content to their brand's social channels. It also provides access to Buffer's advanced analytics and engagement tools.

If you're working within a team, the Team plan unlocks the ability to invite unlimited team members so you can collaborate on your posts together.

The Agency plan is an ideal option for any organizations or individuals who want to connect 10 or more social channels. It provides all of the features of both the Essentials and Team plan (the Agency plan also includes unlimited team members), at a lower price point. For example, any additional channels you connect after 10 would be priced at $6 a month (or $60 a year) instead of $12.

The table below provides a comprehensive list of which features are available on which plans. We also recommend you take a look at our plans and pricing over on our pricing page where you have the benefit of also starting a trial.

📝 Use our Pricing Calculator for your tailored monthly or annual cost estimate.

  Free plan Essentials plan

 Team plan

Agency plan

Plan information        
Monthly price $0/month $6/month per channel $12/month per channel $120/month for 10 channels. Additional channels are $6 each
Yearly price $0/month $60/year per channel $120/year per channel $1,200/year for 10 channels. $60/year for each additional channel
Number of channel connections 3

Unlimited ($6 per channel)

Unlimited ($12 per channel)

Unlimited ($120 for 10 channels, $6 for each additional channel)

Scheduled posts per channel 10 2,000 2,000 2,000
Included users 1 1 1 1
Invite additional users 0 0 Unlimited Unlimited
Channel integrations        
Facebook Pages and groups
Instagram Business accounts
Twitter profiles
LinkedIn Pages and profiles
Pinterest business accounts
Shopify stores (for analytics)   
Google Business Profiles
Start Page
Planning and scheduling        
Custom posting schedules
Scheduling posts (including image and video uploads)
Editing and resizing your images
Campaigns  
Calendar  
Pause queues
Shuffle queues  
buff.ly link shortener
bit.ly link shortener  
Custom link shortener  
Custom UTM parameters on post links  
Custom video thumbnails  
Facebook Page mentions
Twitter mentions
Twitter hashtag suggestions
Twitter image alt text
Share posts again Up to 30 days
"Add to queue" scheduling option
"Share now" scheduling option
"Schedule post" scheduling option
"Share next" scheduling option  
Sent posts report
Instagram scheduling features        
Reminders
Direct scheduling
Tagging users in images  
Adding first comments  
Hashtag manager  
Stories scheduling  
Shop grid  
Team scheduling features        
Drafts
Approvals    
Analytics        
Performance overview report  
Posts report  
Instagram stories report  
Audience report  
Answers report  
Shopify report  
Campaign analytics  
Custom reports  
Exportable reports with branding and cover page  
Engagement        
Respond to Facebook comments  
Respond to Instagram comments  
Sentiment labels  
Hotkeys  
Account settings        
Two factor authentication
Email reminders
Integrations and apps        
Buffer iOS app
Buffer Android app
Browser extension
Canva integration
Google Analytics integration  
Dropbox integration
Google Drive integration
OneDrive integration
Access to 20+ third-party integrations
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