Buffer plans and pricing

This guide outlines the current pricing for our publishing and analytics subscriptions. Please note that subscriptions and trials are managed separately at this time - meaning you will need to start a separate trial for each.

This article contains the following sections:

  1. Buffer publishing plans and pricing
    1. Pricing
    2. Compare plans and features
  2. Buffer analytics plans and pricing 

Buffer publishing plans and pricing

We have a number of pricing plans available. The Free and Pro Plans are ideal for individual users who are looking to schedule content to their personal social channels. The Premium and Business Plans are better suited to teams who are looking to schedule content for their brand's social channels, as well as having access to extra features like Drafts, Approvals, and Instagram Shop Grid. When choosing which plan is right for you, the deciding factors tend to be:

  • The number of channels you're looking to schedule content to
  • The number of users who will need access to the tool
  • The number of posts you're looking to schedule in advance
  • Whether or not you require features limited to higher tier plans

 Pricing

   Free Pro Premium (1) Premium (2) Small Business Medium Business Large Business
Monthly price $0 $15 $35 $65 $99 $199 $399
Yearly price $0

$144

$336

$663

$1,010

$2,030

$4,070

Channels 3 8 8 8 25 50 150
Users 1 1 1 2 6 11 26
Scheduled posts  10 100 2,000 2,000 2,000 2,000 2,000

If you need space to connect more than 150 channels or invite more than 26 users, we can offer you an Enterprise plan with custom pricing. Feel free to get in touch!

Notes

  • All prices are in USD.
  • We do not add VAT to our prices.
  • All plans can be paid on a monthly or yearly basis. We offer a 20% annual discount on the Pro plan, and a 15% annual discount on the Premium and Business plans.
  • All plans are subscription based and automatically renewed at the end of each billing cycle. You can cancel at any time.
  • We offer a 50% discount to nonprofit organizations. All we'd need is a copy of your 501(c)(3) (or equivalent documentation) to get that set up for you.
  • We don't currently offer any custom plans below the Enterprise plan. It's not possible to purchase additional channels or user seats on our standard plans.
  • If you'd like a complete run down of which features are available on each plan, feel free to check out our comprehensive feature list here!

Compare plans and features

What are the benefits of the Pro plan, compared to the Free plan?

On the Free plan, you're able to connect 3 social channels (excluding Pinterest) and schedule up to 10 posts in advance per social channel. If you're looking for a bit more flexibility, the Pro plan might be perfect. On this plan you're able to connect up to 8 social channels, including Pinterest, and schedule up to 100 posts in advance. Here's a run down of the benefits of the Pro plan, compared to the Free plan:

What are the benefits of the Premium and Business plans, compared to the Pro plan?

On the Pro plan, you're able to manage up to 8 social channels and schedule up to 100 posts in advance per social channel. If you're managing a larger number of social channels, and would like to collaborate on content with your team, as well as have access to additional features like Drafts and Approvals, our Premium or Business plan might feel like a better fit. Here's a run down of the benefits of the Premium and Business plans, compared to the Pro plan:

Buffer analytics plans and pricing

Through your Buffer analytics, you're able to make better decisions about your social media strategy and measure your results without feeling overwhelmed. We have two plans available. The Pro plan is ideal for those getting started and the Premium plan is ideal for growing brands.

Pricing

  Pro Premium
Monthly price $35 $50
Yearly price $336 (20% discount) $480 (20% discount)
Channels 8 10
Need more?
Insights: Performance overview
Insights: Shopify performance overview
Insights: Posts analytics
Insights: Instagram Stories analytics  
Insights: Audience analytics
Insights: Answers about your social media strategy
Tools: Campaigns tracking
Tools: Custom Reports
Tools: Custom Reports white labelling
Adding a logo and cover page
 

Notes

  • All prices are in USD.
  • We do not add VAT to our prices.
  • All plans can be paid on a monthly or yearly basis. We offer a 20% annual discount on both plans.
  • All plans are subscription based and automatically renewed at the end of each billing cycle. You can cancel at any time.
  • We offer a 50% discount to nonprofit organizations. All we'd need is a copy of your 501(c)(3) (or equivalent documentation) to get that set up for you.

Need more channels?

Reach out to us to talk about these additional Premium plans!

Channels Price
25 $100/month or $960/year
50 $200/month or $1,920/year
100 $400/month or $3,840/year
150 $600/month or $5,760/year
200 $800/month or $7,680/year

 

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