Supported channels
📝 What counts as a channel in Buffer?
Each social account you connect is a channel. For instance, a Facebook Page, Facebook Group, and LinkedIn Profile would count as 3 channels.
📝 Can I connect multiple accounts from the same social network?
Yes! Got 5 Facebook accounts? You can connect all of them to your Buffer account. This applies to all of our supported channels!
Notes
- Unsure how to connect your channels? Checkout Connecting your channels to Buffer.
- Due to API restrictions, it's not possible to connect Instagram personal profiles and Facebook personal profiles to Buffer, along with LinkedIn groups and Pinterest personal accounts.
- Analytics are not available for Facebook stories, IGTV, or IG Reels due to API limitations.
- If your channel is not appearing in Analyze or Engage, it’s possible that it is an unsupported channel. Check the table below to see which channels are supported across each of our tools.
The table below outlines which channels are supported within each of Buffer’s tools.
| Channel | Publishing | Advanced Analytics | Basic Analytics | Engagement |
| Facebook Pages | ✓ | ✓ | ✓** | ✓ |
| Facebook groups | ✓* | ✓** | ||
| Instagram business and creator accounts | ✓ | ✓ | ✓ | ✓ |
| Instagram personal accounts | ✓* | |||
| X/Twitter profiles | ✓ | ✓ | ✓ ** | |
| LinkedIn Pages | ✓ | ✓ | ✓ | |
| LinkedIn profiles | ✓ | ✓ | ||
| Pinterest business accounts | ✓ | ✓ | ||
| Pinterest personal accounts | ✓ | |||
| TikTok business accounts | ✓ | ✓** | ||
| Google business profiles | ✓ | |||
| Start Pages | ✓ | ✓ | ||
| Mastodon | ✓ | ✓ | ||
| YouTube Shorts | ✓ | ✓ | ||
| Threads | ✓ | ✓ | ||
| Bluesky | ✓ |
(* indicates that publishing is available via notification publishing. For more information see our guide to Using notification publishing)
(** indicates that certain metrics are available on paid plans vs. Free plans. For more information, see our guide to Insights on shared posts in your publishing dashboard)
⚠️ The following channels are only available to connect on our new plans: Mastodon, TikTok, YouTube Shorts, Threads, Bluesky, and Instagram personal profiles. If you're on a legacy plan and would like to add one of these channels, you'll need to upgrade to a newer plan. You can see full details on upgrading in the What are the benefits of Buffer's new plans? article.
You can find advanced analytics under the "Analyze" dashboard at the top of the Buffer (see the green rectangle) while basic analytics are available in the "Publish" dashboard under the "Sent" tab (see the pink rectangle):
