Supported channels

πŸ“ What counts as a channel in Buffer?

Each social account you connect is a channel. For instance, a Facebook Page, Facebook Group, and LinkedIn Profile would count as 3 channels.

πŸ“ Can I connect multiple accounts from the same social network?

Yes! Got 5 Facebook accounts? You can connect all of them to your Buffer account. This applies to all of our supported channels!


  • Unsure how to connect your channels? Checkout Connecting your channels to Buffer.
  • Due to API restrictions, it's not possible to connect Instagram personal profiles and Facebook personal profiles to Buffer, along with LinkedIn groups and Pinterest personal accounts.
  • Analytics are not available for Facebook stories, IGTV, or IG Reels due to API limitations. 

The table below outlines which channels are supported within each of Buffer’s tools.

Channel Publishing Advanced Analytics Basic Analytics Engagement
Facebook Pages βœ“ βœ“ βœ“** βœ“
Facebook groups βœ“*   βœ“**
Instagram business and creator accounts βœ“ βœ“ βœ“ βœ“
X/Twitter profiles βœ“ βœ“ βœ“ **
LinkedIn Pages βœ“ βœ“ βœ“ 
LinkedIn profiles βœ“    
Pinterest business accounts βœ“    βœ“
Pinterest personal accounts βœ“

Shopify stores   βœ“  
TikTok business accounts βœ“    βœ“**
Google business profiles βœ“    
Start Pages βœ“    βœ“
Mastodon βœ“   βœ“ 
YouTube Shorts βœ“   βœ“ 
Threads βœ“

(* indicates that publishing is available via notification publishing. For more information see our guide to Using notification publishing)

(** indicates that certain metrics are available on paid plans vs. Free plans. For more information, see our guide to Insights on shared posts in your publishing dashboard)

You can find advanced analytics under the "Analytics" dashboard at the top of the Buffer (see the green rectangle) while basic analytics are available in the "Publishing" dashboard under the "Sent" tab (see the pink rectangle):

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