Using Templates in Buffer

1. What are Templates?
2. Why use Templates?
3. How to use Templates
4. Creating custom templates (in Beta)
5. Editing a template
6. Tips for getting the most out of Templates
7. FAQ

What are Templates?

Why use Templates?

• Save time by skipping the blank page.
• Stay consistent with your brand voice and style.
• Increase engagement with proven post structures.
• Stay inspired with new content ideas.

How to use Templates

1. Click + New Post in the top right corner of your dashboard to open the composer.
2. Click the Templates button in the top-right toolbar.
3. Browse templates using the three views at the top of the panel:
4. Make it yours! Swap in your own text, add your media, and schedule when you're ready.

• Discover — Buffer's library of professionally crafted templates, organized by type.
• Team — templates created and shared within your organization.
• Personal — templates you've created and saved for yourself.

5. Use the search bar and filters to narrow down what you see, or scroll to explore. Click a template that catches your eye to load it into the composer.

Creating custom templates

If you want to save a post format you'll use again, you can build your own template.

How many custom templates you can save depends on your plan:

• Free: up to 1 custom template
• Essentials: up to 5 custom templates
• Team and Agency: unlimited custom templates

To create a custom template:

1. Open the composer, click Templates, and click the + button in the upper right corner.

   

2. Add the template's content, a title, and a description.
3. Under Visibility, choose Only me or if you're part of an organization, you can choose My team to share it with your team. (Personal templates appear only for you; team templates are visible to everyone in your organization).
4. Click Create Template to complete the process.

Editing a template

Need to make changes to a template? Click the three dots in the upper right corner of the template and click Edit.

Tips for Getting the Most Out of Templates

• Use templates for idea generation when you’re feeling stuck or short on time.
• Rotate template types to keep your content balanced and engaging throughout the week.
• Customize the text to match your brand’s tone and personality—templates are a starting point, not a rule.
• Use Tags to test and track performance to see which types of templates generate the most clicks or conversations.
• Tailor templates to your audience—think about what kind of content your followers typically interact with.

FAQ

Where can I access Templates?

Templates are available in the Publish composer — just click the Templates button in the top-right toolbar when composing a post. From there, switch between Discover, Team, and Personal views to find what you need.