Adding mentions (tags) in posts
There are times when you'll want to callout another social account in your posts. These are sometimes called "at mentions," "@mentions," or "tags."
In this article:
- Facebook Page mentions
- X/Twitter mentions
- Instagram mentions
- LinkedIn mentions
- Mastodon mentions
- TikTok mentions
- Threads mentions
- Bluesky mentions
đź“ť Notes
- You can mention (tag) other Facebook Pages, Instagram profiles, LinkedIn Pages, LinkedIn profiles, Mastodon users, TikTok accounts, and X/Twitter profiles in posts scheduled through Buffer.
- If you're creating a post for multiple social networks, select “Customize for each network.” Then, add the correct @ mention to each post to make sure you're tagging the right handle on every platform.
- It is not currently possible to mention Facebook profiles, Facebook groups, or Pinterest profiles in posts scheduled through Buffer.
- It is not possible to use mentions (tags) when creating posts for Facebook Groups.
Facebook Page mentions
You can mention other Facebook Pages in posts that you are scheduling to be shared to a Facebook Page. To mention a Facebook Page in your post, type in the @ symbol and start typing the first few letters of the Facebook Page you’d like to mention. Matching results will be returned and you can click on the Page you'd like to include.
đź“ť Good to Knows
- Mentions will only work in the caption of the post. Mentions will not work within the first comment field.
- If we're unable to find the Page you're trying to tag, you'll see a "No matches found" error. Please check your @ tag and try again.
- We have a limit of 10 @ mentions per Facebook post.
đź“ť Tips for finding the right Facebook Page
- If the Page name contains spaces, it can help to replace the space with an underscore symbol when you type the name. For example, "Runner's World" could be typed as "Runners_World" to find the right Page.
- Some brands have multiple Facebook Pages under the same name, making it difficult to identify the Page you're looking for. Here's an example. Each Facebook Page has an ID, which is the string of numbers that appear in the list of matching results. You can find which ID relates to which Page by heading to https://facebook.com/page-id-here (where you'd replace page-id-here with one of those IDs). You'd then be taken to that specific Page.
X/Twitter mentions
Due to API limitations, we’re not able to autocomplete mentions of X/Twitter accounts. That said, you can still include mentions in your post but you would need to type in the exact handle you’d like to include. Once your post is published to X/Twitter, the account you mentioned will become hyperlinked.
Instagram mentions
Due to API limitations, we’re not able to autocomplete mentions of Instagram accounts. That said, you can still include mentions in your post but you would need to type in the exact handle you’d like to include. You can include up to 20 mentions within one post. Once published to Instagram, the account you mentioned will become hyperlinked.
Interested in tagging people in your images? Currently, tagging in images is only available for Instagram posts that are published automatically. Learn more about how image tagging works here.
âť“ Can our Customer Advocacy team answer any questions for you? Feel free to reach out here.
LinkedIn mentions
Mentioning LinkedIn Pages
To mention a LinkedIn Page, copy and paste the LinkedIn URL for that Page into the composer (eg: to mention Buffer, you would copy and paste our LinkedIn URL that looks like this: https://www.linkedin.com/company/bufferapp/.
Mentioning LinkedIn profiles
To mention a LinkedIn profile, you can type the @ symbol and search for a profile* to tag.
*Notes:
- LinkedIn Pages can only tag profiles that follow their Page.
- LinkedIn profiles can only tag profiles belonging to their connections.
- Because different channels might have different connections, it is not possible to select multiple LinkedIn channels when @ mentioning a LinkedIn profile.
- It is not possible to tag your own LinkedIn profile in Buffer.
Troubleshooting LinkedIn profile mentions
If tagging a LinkedIn profile is not working as expected, ask the person you're not able to mention to work through these steps:
1. Toggle on the "Off-LinkedIn Visibility."
If someone has their Profile discovery and visibility off LinkedIn settings toggled off, their profile won't appear as an option to mention when you're composing a post.
2. Toggle on "Allow mentions."
LinkedIn users can choose to prevent others from mentioning them in posts or comments. If this setting is off, they won’t be taggable.
3. Set the profile language to English.
If the user profile being tagged has a language setting other than English, it won't appear when trying to @mention it in Buffer. Check the Profile language settings by viewing the language that's listed in the upper-right corner of their profile. Edit the language by clicking the pencil icon, shown below:
4. [If tagging from a Company Page] Ensure the profile is following the LinkedIn Company Page attempting to tag it.
A Company Page can't tag a LinkedIn profile that isn't following their Page.
- How to verify:
- As the Page Admin, go to your Company Page, click on the number of followers, and search for the name of the person you're trying to mention.
- Alternatively, the person you're trying to mention can verify if they're following your Page.
Note:
- If the above steps didn't work, here are a few other things to check, ensure the profile being tagged has the First Name, Last Name, and Headline filled out.
- Tag the name shown on the LinkedIn profile, as a person's Maiden Name and Additional Name are not publicly visible.
Mastodon mentions
You can mention users by typing out their full address, e.g. @jane@exampleserver.com.
Note that any usage of @word will be interpreted as mentioning the local user with the username word, if that user exists.
Only the username part will count against your character limit – the domain is not counted.
TikTok mentions
You can mention a TikTok user by typing out their exact handle in the caption of your post (e.g. @‌bufferapp). Once published to TikTok, the account you mentioned will become hyperlinked.
Threads mentions
At this time, we’re not able to autocomplete mentions of Threads or Instagram accounts. That said, you can still include mentions in your Threads post but you would need to type in the exact handle you’d like to include. Once published, the mention should be hyperlinked.
Bluesky mentions
Tag other users by inputting their full handle, eg: @name.bsky.social. We don’t currently offer autocomplete of handles, so make sure to type the handle correctly, or copy/paste from their page!