Understanding streaks in Buffer

Consistent posting helps grow your audience. Our streaks feature helps keeps track of how consistently you post on your social channels. Keep scheduling and publishing your content in Buffer to keep your streak going! Read on to learn more about how streaks work.

Where can I track my streak?

Watch your streak grow by clicking the plant icon in the upper right corner of your dashboard. You can even schedule posts directly from your streak.

How is a streak measured?

• A streak is measured on a weekly basis.
• Publishing a post through Buffer consistently each week will increase your streak.
• In a given week, a non-zero streak is
  • "at risk" if there are no posts scheduled or sent.
  • "on track" if there is at least 1 scheduled post but no sent.
  • "grown" if there is at least 1 sent post.

Do scheduled posts count towards a streak?

Scheduling content in advance can help you stay on track, but a streak won't increase unless a post is published for the week.

Therefore, we recommend scheduling content ahead so you can make sure you're publishing content on a weekly basis if you don't to break your streak.

How far back do streaks go?

We've backdated our streaks to January 1, 2025, so if you've posted consistently since then, your streak will go back that far.