Features available on each Buffer plan

Buffer offers both paid subscriptions and a Free plan.

  • The Free plan is ideal for individual users looking to schedule content on up to 3 social channels.
  • The Essentials plan offers more features than the Free plan and includes access to Buffer’s advanced analytics, reporting, and engagement tools.
  • The Team plan includes the same features as the Essentials plan but includes unlimited users and collaboration features so you can work alongside your team.
  • The Agency plan is identical to the Team plan with a pricing twist! It includes a base rate of $120/month or $1,200/year for 10 channels, and then each channel from 11 on is priced at $6 a month or $60 a year.

How much does it cost to upgrade?

All of our paid plans are on a per-channel pricing model, so you pay for each channel you have connected to Buffer. To calculate the cost of your plan, you can check out our pricing calculator.

What counts as a channel?

Each social account you connect is a channel. For instance, a Facebook Page, Facebook Group, X/Twitter profile, Linked Page and Linked Profile would count as 5 channels.

Do you offer a free trial of your plans?

Yes, we offer a free 14 day trial so you can explore our paid features. If you start a free trial, you'll be placed on a trial of our Team plan, which includes access to our publishing, engagement, and analytics features. It also allows you to explore our paid features, including team functions such as inviting other users, setting up posting permissions, and draft/post approvals.

Plan and feature table:

 Plan information Free plan Essentials plan

Team plan


Agency plan


Monthly price $0/month $6/month per channel $12/month per channel $120/month for 10 channels. Additional channels are $6 each


Yearly price $0/month $60/year per channel $120/year per channel $1,200/year for 10 channels. $60/year for each additional channel


Number of channel connections 3* Unlimited ($6 per channel) Unlimited ($12 per channel) Unlimited ($120 for 10 channels, $6 for each additional channel)


Scheduled posts

10 per channel,

up to 30 total if you have 3 channels connected.

2,000 2,000 2,000


Included users 1 1 1 1


Invite additional users 0 0 Unlimited Unlimited


Channel integrations        


Facebook Pages and groups


Instagram Business and Creator accounts


Instagram Personal accounts (currently in Beta)






X/Twitter profiles


LinkedIn Pages and profiles


TikTok


Pinterest business and personal accounts


Google Business Profiles


Start Page


Mastodon


YouTube Shorts


Threads


Bluesky


Planning and scheduling        


Custom posting schedules


Scheduling posts (including image and video uploads)


Creating Ideas


Buffer's AI Assistant


Editing and resizing your images


Tags (Campaigns)  


Calendar  ✓


Pause queues


Shuffle queues  


buff.ly link shortener


bit.ly link shortener  ✓


Custom link shortener  ✓


Custom UTM parameters on post links  


Custom video thumbnails  


Facebook Page mentions


Facebook Reels


Facebook Stories


X/Twitter mentions


X/Twitter threads


LinkedIn document (PDF) scheduling


LinkedIn first comment scheduling



Image alt text


Share posts again/Duplicate Up to 30 days


"Add to queue" scheduling option


"Share now" scheduling option


"Schedule post" scheduling option


"Share next" scheduling option  


Sent posts report


Post previews


Hashtag manager  


Instagram scheduling features        


Notification publishing


Automatic publishing


Tagging users in images


Adding first comments  


Stories scheduling


Shop grid  


Team scheduling features        


Drafts


Approvals    


Collaborating on content with Notes



Analytics        


Performance overview report  


Posts report  


Instagram stories report  


Audience report  


Answers report  


Tag (Campaign) analytics  


Custom reports  


Exportable reports with branding and cover page



Engagement        


Respond to Facebook comments  


Respond to Instagram comments  


Sentiment labels  


Hotkeys  


Account settings        


Two factor authentication


Email notifications


Quick Navigator (aka Buffer quick keys)


Beta program (early access to new features)


Integrations and apps        


Buffer iOS app


Buffer Android app


Browser extension


Canva integration


Google Analytics integration  


Dropbox integration


Google Drive integration


OneDrive integration


Access to 20+ third-party integrations


Mailchimp integration for Start Page



*Note: While our Free plan supports connections for up to three channels at once, it has a lifetime channel connection limit of 8 channels. This means that, on the Free plan, we track the number of unique channels you’ve connected (even if they're not longer connected) and limit this to eight. This lifetime limit does not apply to our paid plans.

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