Using Bluesky with Buffer

Bluesky is one of the fastest growing newer social networks and one of our customers' top requested channels, which many users moved to as an alternative to X/Twitter. Learn more about Bluesky in our resources library, or, if you're already a user, connect your account to Buffer with the steps below.

đź“ť Bluesky is available on our new Buffer plans. On a Legacy plan? Get in touch with us at hello@buffer.com to discuss your options!


In this article:

These features are available for Bluesky

Publishing Analytics Engagement
âś“    

Connecting and refreshing your Bluesky channel

Bluesky uses a different authorization process than most channels, and you'll need to generate an app password in your Bluesky account. The steps below will walk you through the process.

If you wish to connect multiple Bluesky accounts to Buffer, you will need to open Bluesky in another tab and make sure you're logged into the Bluesky account you wish to connect before going through the steps below in Buffer.

  1. Head to https://account.buffer.com/channels and select Bluesky.
  2. Enter your Bluesky handle, then click the link to Generate app password in Bluesky.
Add your Bluesky handle and click
Add your Bluesky handle and click "Generate app password in Bluesky" link
  1. You’ll be taken to your Bluesky account. Click the Add App Password button
Click Add App Password to create a unique password to connect Bluesky to Buffer
Click Add App Password to create a unique password to connect Bluesky to Buffer
  1. Add Buffer’s name or simply use the automatically generated name from Bluesky. 
Type in Buffer or simply use the suggested name from the password generator.
Type in Buffer or simply use the suggested name from the password generator

Note: you do not need to allow access to your direct messages when asked (simply uncheck the box). Buffer does not offer direct messaging, so your selection will have no impact on connecting your Bluesky account to Buffer.

  1. When your password is generated, click the two overlapping boxes next to the password to copy the password. 
Click the two overlapping boxes to the right of your new password to copy the password
Click the two overlapping boxes to the right of your new password to copy the password
  1. Head back to the Buffer tab and paste the copied password into the “password” field, then click Next. Your Bluesky channel is now connected!
Paste your new password into the password field in your Buffer tab and click Next to connect Bluesky
Paste your new password into the password field in your Buffer tab and click Next to connect Bluesky

⚠️ Getting an “invalid handle” error? In your Bluesky account, head to Settings, then Change Handle. Once that’s updated, go through the connection flow again and you should be able to connect your account. 

To see a step-by-step guide and troubleshooting steps, check out the article: Connect your channels to Buffer.

If your connected channel requires a refresh, check out the article Refreshing a channel in Buffer.

Scheduling Bluesky posts

Good to knows:

  • You can include up to 25 threaded sub-posts within one post.
  • Creating Bluesky threads is currently available only on the web (and not mobile) versions of Buffer. Mobile functions are limited to rescheduling or deleting threads that have been created on the web.
  • Bluesky threads are available on our Free, Essentials, Team, and Agency plans. If you are a legacy customer on our Pro, Premium, or Business plans and would like to switch to our updated pricing, please email us at hello@buffer.com and we’ll be happy to help! Learn more about why Bluesky threads isn't available on our legacy plans here.
  • The Free plan allows for one Bluesky thread scheduled at a time in each queue. However, you can add as many unscheduled threads to your Drafts queue as you like.
Features & good-to-knows Notes
Scheduling posts Checkout our step-by-step guide to scheduling posts on any social channel or peruse Bluesky-specific details below.
Scheduling Bluesky threads posts
  1. Click + Start Thread to add another thread.
  2. Continue using the “+” button in the lower right-hand corner of your composer or press Enter three times to grow your thread.
  3. Once complete, schedule your thread or save it as a draft.

Good to knows:

  • You can include up to 25 threaded sub-posts within one post.
  • Creating Bluesky threads is currently available only on the web (and not mobile) versions of Buffer. Mobile functions are limited to rescheduling or deleting threads that have been created on the web.
  • Bluesky threads are available on our Free, Essentials, Team, and Agency plans. If you are a legacy customer on our Pro, Premium, or Business plans and would like to switch to our updated pricing, please email us at hello@buffer.com and we’ll be happy to help! Learn more about why Bluesky threads isn't available on our legacy plans here.
  • The Free plan allows for one Bluesky thread scheduled at a time in each queue. However, you can add as many unscheduled threads to your Drafts queue as you like.
Tagging / mentions Tag other users by inputting their full handle, eg: @name.bsky.social. We don’t currently offer autocomplete of handles, so make sure to type the handle correctly, or copy/paste from their page!
Hashtags You can use a #hashtag to make your post discoverable by anyone searching for that hashtag. Hashtags can contain alphanumeric characters and underscores, but cannot contain numbers only. Learn more about how hashtags work in Buffer here.
Character limit 300 characters per post. Learn more about Character limits for each social network here.
Emoji âś… Emojis are supported
Links

If you include links in your post, they must begin with http:// or https://, otherwise they'll be shown as plain text.

All links are counted as 23 characters, no matter how long they actually are, so there is no need to use a link shortener to save characters. In fact, using a link shortener is actively discouraged.

Daily posting limit 100 posts per 24 hours. Learn more about Daily posting limits here.

Media specifications for Bluesky

  Images Videos
Number allowed per post 4 1
File size 1MB up to 50MB
File types supported .jpg, .png, .webp, .heic/.heif, .gif .mp4 and .mov
Video length GIFs supported up to 60 seconds up to 60 seconds
Canva integration Canva integration is supported with Bluesky -
Alt text Alt text is supported. Click the ALT button to add your alt text (also keyboard accessible). -
Daily Limit - 25 videos per day, or a total of 10GB of videos sent within a day, whichever comes first

Media Good to Knows

  • Images must be under 1MB to publish to Bluesky, as we are unable to resizer larger images at this time.
  • In order to post videos, you must have your email verified with Bluesky. Otherwise, your videos may be rejected.
  • GIFs must be under 15MB and under 60 seconds.

Engaging with BlueSky posts

Buffer’s engagement features are only available for Facebook and Instagram.

Bluesky analytics

At this time, we do not support analytics for Bluesky.

Bluesky error library

We don't currently have an error library for Bluesky, but feel free to reach out to our Customer Advocates via hello@buffer.com if you're hitting any errors.

đź“ťDo you have a Bluesky feature suggestion? We’d love for you to submit or upvote it here on our feature suggestions board.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.