Using Threads with Buffer
The top requested channel connection from users, Meta Threads is now available to connect your profile! If you already have a Threads profile, read below for how to connect it and schedule posts using Buffer.
In this article:
- Connecting and refreshing your Threads profile
- Scheduling Threads posts
- Image, video, and GIF specifications for Threads
- Engaging with Threads posts
- Threads analytics
- Threads error library
These features are available for Threads
| Publishing | Analytics | Engagement |
| ✓ |
Threads is available on our new plans and Free Plan. If you're on a Legacy plan, you'll need to upgrade to have access to connecting Threads. Learn more about our new plans here.
Connecting and refreshing your Threads profile
You can connect multiple Threads profiles to Buffer. To see a step-by-step guide and troubleshooting steps for connecting your Threads profile, check out the article: Connect your channels to Buffer.
Connecting multiple Threads profiles - Buffer will automatically try to connect to whichever account you're logged into in your browser, so we recommend logging into threads.net with the account you want to connect to Buffer first and then heading to Buffer to connect the channel.
If your connected Threads channel requires a refresh, check out the article Refreshing a channel in Buffer.
Scheduling Threads posts
The "best time to post" feature in Analyze is not available for Threads at this time.
| Features & good-to-knows | Notes |
| Scheduling posts | Check out our step-by-step guide to scheduling posts on any social channel or peruse Threads-specific details below. |
| Tagging / mentions | To tag / mention another Threads or Instagram account in your post, type in the exact handle (we are unfortunately unable to search @usernames as you type). Once published to Threads, the account you mentioned will become hyperlinked. For more information, visit our full guide to adding tags (mentions) here. |
| Hashtags/"Topics" |
|
| Character limit | Each message within a thread supports up to 500 characters. Learn more about Character limits for each social network here. |
| Emoji | Emojis are supported in Threads 🤗 |
| Links | The first link made in a text-only post is configured as the link attachment, which displays a preview. |
| Daily posting limit | 250 posts per 24 hour period (each post on a multi-post Thread counts towards the limit). Learn more about Daily posting limits here. |
| Scheduling multi-post Threads | Click the + Start Thread option to add a new message to your post, and use the + button to continue to grow your post. There is a limit of 25 posts per multi-post Thread. Multi-post Threads are not currently available on mobile, but are available on a web browser. |
| Scheduled Reposts | Scheduling Quotes or Reposts in advance is not possible at this time. |
| Alt text | At this time, alt text is not supported in Threads. |
Image and video specifications for Threads
Threads supports images and videos. GIFs are not currently supported.
| Videos | Images | |
| Number allowed per post | 1 video | 10 images |
| File size | 1GB maximum, 5 minutes maximum, longer than 0 seconds minimum | 8MB maximum |
| File types supported | MOV or MP4 | JPG, PNG |
| Custom thumbnail supported | Not supported | |
| Autoplay in the feed | Videos will autoplay | |
| Canva integration | Not supported | Supported |
| Alt text | Not supported | Not supported |
| Aspect ratio | 9:16 | 10:1 |
| Carousels | Not supported | Minimum of 2 photos, maximum of 10 photos |
| Frame rate | 23-60 FPS | |
| Video bitrate | VBR, 25Mbps maximum | |
| Audio bitrate | 128kbps |
Engaging with Threads posts
Buffer’s engagement features are only available for Facebook and Instagram. Threads is not supported within Buffer's engagement features at this time.
Threads analytics
To get basic post metrics for each of your posts (likes, replies, and views), head to the Publish tab, and then the Sent tab. Learn more about which metrics are available in Insights on shared posts within the Publish dashboard.
Threads is not currently supported within Analyze.
Threads error library
We don't currently have an error library for Threads, but feel free to reach out to our Customer Advocates via hello@buffer.com if you're hitting any errors.
📝Do you have a Threads feature suggestion? We’d love for you to submit or upvote it here on our feature suggestions board.