Using Threads with Buffer

The top requested channel connection from users, Meta Threads is now available to connect your profile! If you already have a Threads profile, read below for how to connect it and schedule posts using Buffer.

📝 Threads scheduling is only available on our new plans. On a Legacy plan? Get in touch with us at hello@buffer.com to discuss your options!

In this article:

Connecting and refreshing your Threads profile
Scheduling Threads posts
Image, video, and GIF specifications for Threads
Engaging with Threads posts
Threads analytics
Threads error library

These features are available for Threads

Publishing	Analytics	Engagement
✓

Connecting and refreshing your Threads profile

You can connect multiple Threads profiles to Buffer. To see a step-by-step guide and troubleshooting steps for connecting your Threads profile, check out the article: Connect your channels to Buffer.

Connecting multiple Threads profiles - Buffer will automatically try to connect to whichever account you're logged into in your browser, so we recommend logging into threads.net with the account you want to connect to Buffer first and then heading to Buffer to connect the channel.

If your connected Threads channel requires a refresh, check out the article Refreshing a channel in Buffer.

Scheduling Threads posts

The "best time to post" feature in Analyze is not available for Threads at this time.

Features & good-to-knows	Notes
Scheduling posts	Check out our step-by-step guide to scheduling posts on any social channel or peruse Threads-specific details below.
Tagging / mentions	To tag / mention another Threads or Instagram account in your post, type in the exact handle (we are unfortunately unable to search @usernames as you type). Once published to Threads, the account you mentioned will become hyperlinked. For more information, visit our full guide to adding tags (mentions) here.
Hashtags/"Topics"	Threads supports use of only one hashtag per post, referred to as "Topics." You will be able to create hashtags with the # symbol and then once posted, the first word of a hashtag is converted into a topic. All subsequent hashtags appear as plain text. If your hashtag has multiple words, remove any spacing from the hashtag. (e.g. '#BufferScheduling' instead of '#Buffer Scheduling') Hashtags/Topics can contain alphanumeric characters and underscores, but cannot contain just numbers. Learn more about how hashtags work in Buffer here.
Character limit	Each message within a thread supports up to 500 characters. Learn more about Character limits for each social network here.
Emoji	Emojis are supported in Threads 🤗
Links	The first link made in a text-only post is configured as the link attachment, which displays a preview.
Daily posting limit	250 posts per 24 hour period (each post on a multi-post Thread counts towards the limit). Learn more about Daily posting limits here.
Scheduling multi-post Threads	Click the + Start Thread option to add a new message to your post, and use the + button to continue to grow your post. There is a limit of 25 posts per multi-post Thread.* Multi-post Threads are not currently available on mobile, but are available on a web browser. Multi-post threads is available on our Free, Essentials, Team, and Agency plans. If you are a legacy customer on our Pro, Premium, or Business plans and would like to switch to our updated pricing, please email us at hello@buffer.com and we’ll be happy to help! Learn more about why Mastodon threads isn't available on our legacy plans here. *The Free plan allows for one thread within a post and one threaded post scheduled at a time per queue. However, you can add as many unscheduled threaded draft to your Drafts queue as you like.
Scheduled Reposts	Scheduling Quotes or Reposts in advance is not possible at this time.
Alt text	At this time, alt text is not supported in Threads.

At this time, we do not support the creation of Threads polls through Buffer. If you'd like to see us support them in the future, you can upvote this suggestion on our feature request board.

Image and video specifications for Threads

Threads supports images and videos. GIFs are not currently supported.

	Videos	Images
Number allowed per post	1 video	20 images
File size	1GB maximum, 5 minutes maximum, longer than 0 seconds minimum	8MB maximum
File types supported	MOV or MP4	JPG, PNG
Custom thumbnail supported	Not supported
Autoplay in the feed	Videos will autoplay
Canva integration	Not supported	Supported
Alt text	Not supported	Not supported
Aspect ratio	9:16	10:1
Carousels	Not supported	Minimum of 2 photos, maximum of 10 photos
Frame rate	23-60 FPS
Video bitrate	VBR, 25Mbps maximum
Audio bitrate	128kbps

Engaging with Threads posts

Buffer’s engagement features are only available for Facebook and Instagram. Threads is not supported within Buffer's engagement features at this time.

Threads analytics

To get basic post metrics for each of your posts (likes, replies, and views), head to the Publish tab, and then the Sent tab. Learn more about which metrics are available in Insights on shared posts within the Publish dashboard.

Threads Sent Posts

Threads is not currently supported within Analyze.

Threads error library

We don't currently have an error library for Threads, but feel free to reach out to our Customer Advocates via hello@buffer.com if you're hitting any errors.

📝Do you have a Threads feature suggestion? We’d love for you to submit or upvote it here on our feature suggestions board.