Features available on each Buffer plan

⚡️ You're in the right article if you're looking to…

  • compare our plans, based on their features.
  • see an overview of all Buffer features.

Have you seen our pricing page? If you have, you might have noticed that we have four plans: Free, Essentials, Team, and Agency plans. 

The Free plan is ideal for individual users who are looking to schedule content on up to three social channels.

The Essentials plan is geared towards individuals who want to schedule content for their brand’s social channels. The Essentials plan offers more features and includes access to Buffer’s advanced analytics, reporting, and engagement tools.

The Team plan includes the same features as the Essentials plan, but includes unlimited users to help you collaborate on posts and manage your channels.

If you’re managing 10 or more social channels, the Agency plan provides all of the features of both the Essentials and Team plan (the Agency plan also includes unlimited team members), at a lower price point. Your 11th channel and higher are priced at $6 a month (or $60 a year) instead of $12.

Scan through our many features below, then head over to our pricing page to start a free trial and test the features out yourself!

📝 Use our Pricing Calculator for your tailored monthly or annual cost estimate.

  Free plan Essentials plan

Team plan

Agency plan
Plan information        
Monthly price $0/month $6/month per channel $12/month per channel $120/month for 10 channels. Additional channels are $6 each
Yearly price $0/month $60/year per channel $120/year per channel $1,200/year for 10 channels. $60/year for each additional channel
Number of channel connections 3 Unlimited ($6 per channel) Unlimited ($12 per channel) Unlimited ($120 for 10 channels, $6 for each additional channel)
Scheduled posts

10 per channel,

up to 30 total if you have 3 channels connected.

2,000 2,000 2,000
Included users 1 1 1 1
Invite additional users 0 0 Unlimited Unlimited
Channel integrations        
Facebook Pages and groups
Instagram Business accounts
X/Twitter profiles
LinkedIn Pages and profiles
Pinterest business accounts
Shopify stores (for analytics)   
Google Business Profiles
Start Page
Planning and scheduling        
Custom posting schedules
Scheduling posts (including image and video uploads)
Creating Ideas
Buffer's AI Assistant
Editing and resizing your images
Tags (Campaigns)  
Pause queues
Shuffle queues  
buff.ly link shortener
bit.ly link shortener  
Custom link shortener  
Custom UTM parameters on post links  
Custom video thumbnails  
Facebook Page mentions
Facebook Reels
X/Twitter mentions
X/Twitter threads
Image alt text
Share posts again Up to 30 days
"Add to queue" scheduling option
"Share now" scheduling option
"Schedule post" scheduling option
"Share next" scheduling option  
Sent posts report
Post previews
Hashtag manager  
Instagram scheduling features        
Direct scheduling
Tagging users in images
Adding first comments  
Stories scheduling
Shop grid  
Team scheduling features        
Performance overview report  
Posts report  
Instagram stories report  
Audience report  
Answers report  
Shopify report  
Tag (Campaign) analytics  
Custom reports  
Exportable reports with branding and cover page
Respond to Facebook comments  
Respond to Instagram comments  
Sentiment labels  
Account settings        
Two factor authentication
Email reminders
Integrations and apps        
Buffer iOS app
Buffer Android app
Browser extension
Canva integration
Google Analytics integration  
Dropbox integration
Google Drive integration
OneDrive integration
Access to 20+ third-party integrations
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