Features available on each Buffer plan
⚡️ You're in the right article if you're looking to…
- compare our plans, based on their features.
- see an overview of all Buffer features.
Have you seen our pricing page? If you have, you might have noticed that we have four plans: Free, Essentials, Team, and Agency plans.
The Free plan is ideal for individual users who are looking to schedule content on up to three social channels.
The Essentials plan is geared towards individuals who want to schedule content for their brand’s social channels. The Essentials plan offers more features and includes access to Buffer’s advanced analytics, reporting, and engagement tools.
The Team plan includes the same features as the Essentials plan, but includes unlimited users to help you collaborate on posts and manage your channels.
If you’re managing 10 or more social channels, the Agency plan provides all of the features of both the Essentials and Team plan (the Agency plan also includes unlimited team members), at a lower price point. Your 11th channel and higher are priced at $6 a month (or $60 a year) instead of $12.
Scan through our many features below, then head over to our pricing page to start a free trial and test the features out yourself!
📝 Use our Pricing Calculator for your tailored monthly or annual cost estimate.
| Free plan | Essentials plan | Team plan |
Agency plan | |
| Plan information | ||||
| Monthly price | $0/month | $6/month per channel | $12/month per channel | $120/month for 10 channels. Additional channels are $6 each |
| Yearly price | $0/month | $60/year per channel | $120/year per channel | $1,200/year for 10 channels. $60/year for each additional channel |
| Number of channel connections | 3 | Unlimited ($6 per channel) | Unlimited ($12 per channel) | Unlimited ($120 for 10 channels, $6 for each additional channel) |
| Scheduled posts | 10 per channel, up to 30 total if you have 3 channels connected. |
2,000 | 2,000 | 2,000 |
| Included users | 1 | 1 | 1 | 1 |
| Invite additional users | 0 | 0 | Unlimited | Unlimited |
| Channel integrations | ||||
| Facebook Pages and groups | ✓ | ✓ | ✓ | ✓ |
| Instagram Business accounts | ✓ | ✓ | ✓ | ✓ |
| X/Twitter profiles | ✓ | ✓ | ✓ | ✓ |
| LinkedIn Pages and profiles | ✓ | ✓ | ✓ | ✓ |
| Pinterest business accounts | ✓ | ✓ | ✓ | ✓ |
| Shopify stores (for analytics) | ✓ | ✓ | ✓ | |
| Google Business Profiles | ✓ | ✓ | ✓ | ✓ |
| Start Page | ✓ | ✓ | ✓ | ✓ |
| Mastodon | ✓ | ✓ | ✓ | ✓ |
| Planning and scheduling | ||||
| Custom posting schedules | ✓ | ✓ | ✓ | ✓ |
| Scheduling posts (including image and video uploads) | ✓ | ✓ | ✓ | ✓ |
| Creating Ideas | ✓ | ✓ | ✓ | ✓ |
| Buffer's AI Assistant | ✓ | ✓ | ✓ | ✓ |
| Editing and resizing your images | ✓ | ✓ | ✓ | ✓ |
| Tags (Campaigns) | ✓ | ✓ | ✓ | |
| Calendar | ✓ | ✓ | ✓ | |
| Pause queues | ✓ | ✓ | ✓ | ✓ |
| Shuffle queues | ✓ | ✓ | ✓ | |
| buff.ly link shortener | ✓ | ✓ | ✓ | ✓ |
| bit.ly link shortener | ✓ | ✓ | ✓ | |
| Custom link shortener | ✓ | ✓ | ✓ | |
| Custom UTM parameters on post links | ✓ | ✓ | ✓ | |
| Custom video thumbnails | ✓ | ✓ | ✓ | |
| Facebook Page mentions | ✓ | ✓ | ✓ | ✓ |
| Facebook Reels | ✓ | ✓ | ✓ | ✓ |
| X/Twitter mentions | ✓ | ✓ | ✓ | ✓ |
| X/Twitter threads | ✓ | ✓ | ✓ | ✓ |
| Image alt text | ✓ | ✓ | ✓ | ✓ |
| Share posts again | Up to 30 days | ✓ | ✓ | ✓ |
| "Add to queue" scheduling option | ✓ | ✓ | ✓ | ✓ |
| "Share now" scheduling option | ✓ | ✓ | ✓ | ✓ |
| "Schedule post" scheduling option | ✓ | ✓ | ✓ | ✓ |
| "Share next" scheduling option | ✓ | ✓ | ✓ | |
| Sent posts report | ✓ | ✓ | ✓ | ✓ |
| Post previews | ✓ | ✓ | ✓ | ✓ |
| Hashtag manager | ✓ | ✓ | ✓ | |
| Instagram scheduling features | ||||
| Reminders | ✓ | ✓ | ✓ | ✓ |
| Direct scheduling | ✓ | ✓ | ✓ | ✓ |
| Tagging users in images | ✓ | ✓ | ✓ | ✓ |
| Adding first comments | ✓ | ✓ | ✓ | |
| Stories scheduling | ✓ | ✓ | ✓ | ✓ |
| Shop grid | ✓ | ✓ | ✓ | |
| Team scheduling features | ||||
| Drafts | ✓ | ✓ | ✓ | ✓ |
| Approvals | ✓ | ✓ | ||
| Analytics | ||||
| Performance overview report | ✓ | ✓ | ✓ | |
| Posts report | ✓ | ✓ | ✓ | |
| Instagram stories report | ✓ | ✓ | ✓ | |
| Audience report | ✓ | ✓ | ✓ | |
| Answers report | ✓ | ✓ | ✓ | |
| Shopify report | ✓ | ✓ | ✓ | |
| Tag (Campaign) analytics | ✓ | ✓ | ✓ | |
| Custom reports | ✓ | ✓ | ✓ | |
| Exportable reports with branding and cover page | ✓ | ✓ | ✓ | |
| Engagement | ||||
| Respond to Facebook comments | ✓ | ✓ | ✓ | |
| Respond to Instagram comments | ✓ | ✓ | ✓ | |
| Sentiment labels | ✓ | ✓ | ✓ | |
| Hotkeys | ✓ | ✓ | ✓ | |
| Account settings | ||||
| Two factor authentication | ✓ | ✓ | ✓ | ✓ |
| Email reminders | ✓ | ✓ | ✓ | ✓ |
| Integrations and apps | ||||
| Buffer iOS app | ✓ | ✓ | ✓ | ✓ |
| Buffer Android app | ✓ | ✓ | ✓ | ✓ |
| Browser extension | ✓ | ✓ | ✓ | ✓ |
| Canva integration | ✓ | ✓ | ✓ | ✓ |
| Google Analytics integration | ✓ | ✓ | ✓ | |
| Dropbox integration | ✓ | ✓ | ✓ | ✓ |
| Google Drive integration | ✓ | ✓ | ✓ | ✓ |
| OneDrive integration | ✓ | ✓ | ✓ | ✓ |
| Access to 20+ third-party integrations | ✓ | ✓ | ✓ | ✓ |