Features available on each Buffer plan

πŸ“ Use our pricing calculator and start a free trial on our pricing page.

  • The Free plan is ideal for individual users looking to schedule content on up to 3 social channels.
  • The Essentials plan offers more features than the Free plan and includes access to Buffer’s advanced analytics, reporting, and engagement tools.
  • The Team plan includes the same features as the Essentials plan but includes unlimited users and collaboration features so you can work alongside your team.
  • The Agency plan is identical to the Team plan with a pricing twist! It includes a base rate of $120/month or $1,200/year for 10 channels, and then each channel from 11 on is priced at $6 a month or $60 a year.

Plan and feature table:

 Plan information Free plan Essentials plan

Team plan


Agency plan
Monthly price $0/month $6/month per channel $12/month per channel $120/month for 10 channels. Additional channels are $6 each
Yearly price $0/month $60/year per channel $120/year per channel $1,200/year for 10 channels. $60/year for each additional channel
Number of channel connections 3 Unlimited ($6 per channel) Unlimited ($12 per channel) Unlimited ($120 for 10 channels, $6 for each additional channel)
Scheduled posts

10 per channel,

up to 30 total if you have 3 channels connected.

2,000 2,000 2,000
Included users 1 1 1 1
Invite additional users 0 0 Unlimited Unlimited
Channel integrations        
Facebook Pages and groups βœ“ βœ“ βœ“ βœ“
Instagram business and creator accounts βœ“ βœ“ βœ“ βœ“
X/Twitter profiles βœ“ βœ“ βœ“ βœ“
LinkedIn Pages and profiles βœ“ βœ“ βœ“ βœ“
Pinterest business and personal accounts βœ“ βœ“ βœ“ βœ“
Shopify stores (for analytics)    βœ“ βœ“ βœ“
Google Business Profiles βœ“ βœ“ βœ“ βœ“
Start Page βœ“ βœ“ βœ“ βœ“
Mastodon βœ“ βœ“ βœ“ βœ“
YouTube Shorts βœ“ βœ“ βœ“ βœ“
Planning and scheduling        
Custom posting schedules βœ“ βœ“ βœ“ βœ“
Scheduling posts (including image and video uploads) βœ“ βœ“ βœ“ βœ“
Creating Ideas βœ“ βœ“ βœ“ βœ“
Buffer's AI Assistant βœ“ βœ“ βœ“ βœ“
Editing and resizing your images βœ“ βœ“ βœ“ βœ“
Tags (Campaigns)   βœ“ βœ“ βœ“
Calendar  βœ“ βœ“ βœ“ βœ“
Pause queues βœ“ βœ“ βœ“ βœ“
Shuffle queues   βœ“ βœ“ βœ“
buff.ly link shortener βœ“ βœ“ βœ“ βœ“
bit.ly link shortener  βœ“ βœ“ βœ“ βœ“
Custom link shortener  βœ“ βœ“ βœ“ βœ“
Custom UTM parameters on post links   βœ“ βœ“ βœ“
Custom video thumbnails   βœ“ βœ“ βœ“
Facebook Page mentions βœ“ βœ“ βœ“ βœ“
Facebook Reels βœ“ βœ“ βœ“ βœ“
Facebook Stories βœ“ βœ“ βœ“ βœ“
X/Twitter mentions βœ“ βœ“ βœ“ βœ“
X/Twitter threads βœ“ βœ“ βœ“ βœ“
LinkedIn document (PDF) scheduling βœ“ βœ“ βœ“ βœ“
LinkedIn first comment scheduling
βœ“ βœ“ βœ“
Image alt text βœ“ βœ“ βœ“ βœ“
Share posts again Up to 30 days βœ“ βœ“ βœ“
"Add to queue" scheduling option βœ“ βœ“ βœ“ βœ“
"Share now" scheduling option βœ“ βœ“ βœ“ βœ“
"Schedule post" scheduling option βœ“ βœ“ βœ“ βœ“
"Share next" scheduling option   βœ“ βœ“ βœ“
Sent posts report βœ“ βœ“ βœ“ βœ“
Post previews βœ“ βœ“ βœ“ βœ“
Hashtag manager   βœ“ βœ“ βœ“
Instagram scheduling features        
Notification publishing βœ“ βœ“ βœ“ βœ“
Automatic publishing βœ“ βœ“ βœ“ βœ“
Tagging users in images βœ“ βœ“ βœ“ βœ“
Adding first comments   βœ“ βœ“ βœ“
Stories scheduling βœ“ βœ“ βœ“ βœ“
Shop grid   βœ“ βœ“ βœ“
Team scheduling features        
Drafts βœ“ βœ“ βœ“ βœ“
Approvals     βœ“ βœ“
Collaborating on content with Notes βœ“ βœ“ βœ“ βœ“
Analytics        
Performance overview report   βœ“ βœ“ βœ“
Posts report   βœ“ βœ“ βœ“
Instagram stories report   βœ“ βœ“ βœ“
Audience report   βœ“ βœ“ βœ“
Answers report   βœ“ βœ“ βœ“
Shopify report   βœ“ βœ“ βœ“
Tag (Campaign) analytics   βœ“ βœ“ βœ“
Custom reports   βœ“ βœ“ βœ“
Exportable reports with branding and cover page
βœ“ βœ“ βœ“
Engagement        
Respond to Facebook comments   βœ“ βœ“ βœ“
Respond to Instagram comments   βœ“ βœ“ βœ“
Sentiment labels   βœ“ βœ“ βœ“
Hotkeys   βœ“ βœ“ βœ“
Account settings        
Two factor authentication βœ“ βœ“ βœ“ βœ“
Email notifications βœ“ βœ“ βœ“ βœ“
Quick Navigator (aka Buffer quick keys) βœ“ βœ“ βœ“ βœ“
Beta program (early access to new features) βœ“ βœ“ βœ“ βœ“
Integrations and apps        
Buffer iOS app βœ“ βœ“ βœ“ βœ“
Buffer Android app βœ“ βœ“ βœ“ βœ“
Browser extension βœ“ βœ“ βœ“ βœ“
Canva integration βœ“ βœ“ βœ“ βœ“
Google Analytics integration   βœ“ βœ“ βœ“
Dropbox integration βœ“ βœ“ βœ“ βœ“
Google Drive integration βœ“ βœ“ βœ“ βœ“
OneDrive integration βœ“ βœ“ βœ“ βœ“
Access to 20+ third-party integrations βœ“ βœ“ βœ“ βœ“
Mailchimp integration for Start Page βœ“ βœ“ βœ“ βœ“
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