Buffer is a social media management software made for small businesses providing them with the tools they need to schedule posts, analyze the results, and engage with their customers. Learn more about our plans and pricing here.
Build your audience and grow your brand on social media
Plan, collaborate, and publish thumb-stopping content that drives meaningful engagement and growth for your brand. Features include customizable posting schedules, a composer that allows you to craft a different message for each social network, a browser extension to quickly share content from anywhere on the web, and a drafts and approval process.
Get in-depth insights to grow your brand on social media
Our in-depth reporting tool allows you to measure social media performance, create beautiful reports, and get recommendations to grow reach, engagement, and sales. Features include insights into posting behaviour (e.g. which day is most effective to post, what kind of content is getting you the highest levels of engagement), a complete post breakdown with sorting, Instagram stories analysis tools, and the ability to create custom reports with PDF export.
Build a loyal and engaged audience on Instagram
Every time an Instagram comment goes unanswered, an opportunity to create a lifelong customer is lost. By contrast, the best marketers today are building loyal fans and followers by interacting with their audience and nurturing their brand in the comments. We’ve created a comment inbox feature that helps you turn every Instagram comment into a meaningful interaction. Features include a grid of all your Instagram posts, allowing you to effortlessly reply to each comment, sentiment labels, and hotkeys.