Adding users and setting up permissions

Work together with your team by inviting them as users to your Buffer organization, which allows them to contribute new posts, engage with comments, and analyze metrics.

⭐️ This feature is on our Team and Agency plans.

In this article:

  1. How users work within your organization
  2. User permissions and access
  3. Inviting users
  4. Assigning permissions in bulk
  5. Removing users

How users work within your organization

Each individual Buffer user has their own organization (where they can connect personal channels that only they have access to), and they can also be part of other organizations as a user with different levels of permissions.

Notes

  • Your users will always access your organization’s channels on their own Buffer dashboard and they will never need to log into your Buffer account.
  • Your users will have access to all of the business features of your organization when working with your channels — even if they have a different plan. Most users of an organization have a Free plan.

In the publishing dashboard, your team members will be able to create and share draft posts, and you can define which users should have their posts approved. Posts created by your users will be shared within your posting schedule. You'll be able to see who created each post when viewing the queue.

In the analytics dashboard, your team members will be able to view metrics for any channel they have permission to access. Admins have the additional ability to create reports and access tag metrics.

In the engagement dashboard, users within your Buffer organization who have Full Posting access to your organization's Instagram business accounts or Facebook Pages can respond to comments that come through for those accounts.

User permissions and access

We have a few different permission levels. When adding a new user to your organization, you can choose which social channels they see in their Buffer dashboard. For each of those channels, you can choose whether they have Full Posting access or Approval Required access.

Full Posting access includes the ability to create, schedule, and publish posts for any channel they've been invited to.

Approval Required access includes the ability to create a draft for admin/owner approval. (Note they will not be able to create posts from the Calendar view).

Lastly, you can decide if any of your users should have Admin capability. Choose wisely, as users with Admin access have full control over all the channels you've connected.

Users with admin access won't automatically have access to all channels and will need to be added or add themselves to channels. Admins can also connect new channels.


Tool Admin access Full posting access (channel specific) Approval required access (channel specific)
Account settings
  • Connect and manage social channels
  • Invite and manage users
  • Manage subscription and billing
  • Read-only access to channels area
  • Read-only access to channels area
Publishing
  • Dependent on permissions level granted for that social channel (Full Posting or Approval Required access)
  • Create ideas and view all ideas within the organization
  • Create posts
  • Edit and delete scheduled posts
  • Approve draft posts from other team members
  • Adjust posting schedules
  • Create ideas and view all ideas within the organization
  • Create draft posts
  • Create ideas and view all ideas within the organization
Engagement
  • Dependent on permissions level granted for that social channel (Full Posting or Approval Required access)
  • Respond to all Instagram and Facebook comments
  • None - Team members must have Full Posting access to use the engagement tool
Analytics
  • Viewing metrics
  • Create custom reports
  • View tags
  • View metrics
  • View metrics
Start Page
  • Start Page creation
  • Editing
  • No access
  • No access

Inviting users

Our Team and Agency plans support unlimited team members, so you can invite your team to help you create and manage your content. Follow the steps below to invite a user to your organization.

📝 All organizations are called "My Organization" by default. To reduce confusion, rename your organization before inviting your users.

  1. Click the + New button in the top navigation bar and select Invite a Team Member.

Inviting a team member via the +New button at the top of the Buffer dashboard

  1. Click Invite a New User and enter their name and email address.
  2. Toggle Admin Access to Yes or No, depending on what level of access they should have.
  3. Click inside the box below "Let’s assign a social channel to the new user on your team" and start typing the first few letters of the channel you'd like to invite them to. Once a channel has been selected, you can set the level of access the user should have.

📝 Please note, if you're using the tags feature, it's important to know that all users within an organization are able to view all tags within the publishing tool, including all posts belonging to those tags, regardless of whether or not they have access to the channel a post belongs to. Only admins can access tags analytics in the analytics tool.

  1. You can then continue assigning the user to as many channels as you’d like.

Buffer Team Page - Invite a New User

  1. Finally, click on Invite User. They will receive an email invitation and will be required to create their own login. Once logged in to their personal Buffer dashboard, they will have access to any of the channels you've invited them to. Learn more in this article: Getting started as a user in an organization.

Assigning permissions in bulk

If you're managing lots of channels, you may prefer to assign permissions in bulk. This can be done by visiting the user's profile and clicking the assign in bulk link.

From there, select the channels the user should have access to on the left-hand side, and then choose the level of access they should have. Finally, click Save Changes.

Buffer Team Page - Assign in Bulk bulk changes

Removing users

To remove a user from your organization, you can take the following steps:

  1. From your publishing dashboard, start by clicking on your profile avatar at the top right of your dashboard and then click Manage Your Team.
  2. Next, click on the user you'd like to remove.
  3. Click Edit User.
  4. Click Remove.

Buffer organization - remove team member

  1. A pop window confirmation will appear. Click Confirm and Remove to complete the process.
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