Connecting your social channels to Buffer Publish

Connecting your social channels is the first step to getting up and running with Buffer Publish. The number of channels you can connect will depend on the plan you're subscribed to. We currently support the following channels:

  • Facebook: Pages and Groups
  • Instagram: Business accounts
  • Twitter: Profiles
  • LinkedIn: Profiles and Pages
  • Pinterest: Profiles (only on our Pro and Business Plans)

This article contains the following sections:

  1. Video walkthrough
  2. Connecting your social channels

Video Walkthrough

In the video below, Katie, from our Customer Advocacy team, will walk you through the steps to connect your Twitter, Facebook, LinkedIn and Pinterest social channels to Publish. If you wish to view the video walkthrough for connecting Instagram to Publish, please feel free to check out this guide.

Connecting your social channels

  1. Log into the social channel you'd like to connect. For example, if you're connecting your Twitter profile, start by logging into that profile at

  2. Click Manage Channels at the bottom of the left hand sidebar.

  3. Click Add a New Channel.

  4. Click on the type of channel you'd like to connect.

  5. The remaining steps are different for each channel. For Twitter profiles and Pinterest accounts, you should just need to authorize Buffer to access your account and you should be all set. For other channels, please refer to the guides linked below.

📖 Once you've connected a channel, we'd recommend hopping over to your posting schedule and setting up the times you'd like to post content. Learn more about the posting schedule here.

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