Using Pinterest with Buffer

With over 459 million active users, Pinterest is the place to be to drive high referral traffic, straight to your site. With over 433 thousand people visiting Pinterest each month and 80% using it to discover new brands, let Buffer help you each a new audience by scheduling Pinterest pins with Buff️er.

This article contains the following sections:

These features are available for Pinterest

Publishing Analytics Engagement

Connecting and refreshing your Pinterest channel

You can connect multiple Pinterest business accounts to Buffer. To see a step-by-step guide and troubleshooting steps, checkout the article Connect your channels to Buffer.

If your connected Pinterest business account requires a refresh, check out the article Refreshing a channel in Buffer.

📝 It's only possible for third parties like Buffer to integrate with Pinterest business accounts. If your Pinterest account is not yet a business account, you will either need to either:

Converting your Pinterest personal account into a business account

Pinterest allows users to convert their Pinterest personal accounts to business accounts and back at any time, without losing any of your pins or followers.

📝 If you already have a Pinterest business account linked to your personal account, you will not be able to convert your personal account into a business account. You will need to close your linked business account beforehand.

Here is how to convert your Pinterest personal account into a business account:

  1. Log into your personal Pinterest account.
  2. Click on the drop-down arrow in the upper-right and select Convert to business,
  3. Click Upgrade, and enjoy your Pinterest Business account.

Converting a Pinterest personal account to a business account

Creating a linked Pinterest business account

If you’re keen to have both a Pinterest personal and a business account, you might find that linking your business account to your personal account is the best option. Here’s how you’ll go about creating a business account that links to your personal account:

  1. Log into your personal Pinterest account.
  2. Click on the drop-down arrow and select Add account.
  3. Under Create a free business account, click Create.
  4. Select Create a linked business account.
  5. Select Created linked account.
  6. Fill out the next several fields, and enjoy your Pinterest Business account.

Scheduling Pinterest posts

Features & good-to-knows Notes
Scheduling posts

Check out our step-by-step guide to scheduling posts on any social channel or peruse Pinterest-specific details below.

📝At this time, Buffer does not support publishing pins to secret Pinterest boards or any specific sections within a board.

Tagging / mentions It is currently not possible to mention / tag Pinterest profiles in posts scheduled through Buffer. Learn more about adding mentions (tags) in posts here.
Hashtags Pinterest does not hyperlink hashtags, so hashtags sent to Pinterest will not be clickable. Learn more about how hashtags work in Buffer here.
Daily posting limit

25 posts per 24 hours for customers who verify their email on Buffer; or

5 posts per 24 hours for customers who have not verified their email.

Learn more about Daily posting limits here.

Character limit 500 characters per post. Learn more about character limits for each social network here.

Image, video, and GIF specifications for Pinterest

Pinterest supports images, videos, and GIFs.

  Videos Images GIFs
Number allowed per post 1 1 1
Video length between 4 seconds and 15 minutes - -
File size up to 1GB up to 10MB up to 3MB
File types supported MP4, MOV, AVI, and M4V JPG, PNG, WebP, HEIC GIF
Dimensions Pinterest suggests using square videos (1:1), or vertical videos with the aspect rations of 2:3, 4:5, or 9:16 - -
Custom thumbnail supported Yes - -
Autoplay in the feed Yes - -
Giphy and Canva integration Yes Yes Yes
Alt text - Yes. Learn more about adding alt text to your images here -

Engaging with Pinterest posts

Buffer's engagement features are only available for Facebook and Instagram.

Pinterest analytics

At the moment, we don't offer Pinterest analytics but basic analytics are coming soon to the Sent tab in the Publishing area of Buffer. Keep an eye out for updates on our public roadmap.

Pinterest error library

We don't currently have an error library for Pinterest. Feel free email our Customer Advocates at for help with posting or anything else!

📝Do you have a Pinterest feature suggestion? We’d love for you to submit or upvote it here on our feature suggestions board.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Get in touch Get in touch