Using Pinterest with Buffer
With over 459 million active users, Pinterest is the place to be to drive high referral traffic, straight to your site. With over 433 thousand people visiting Pinterest each month and 80% using it to discover new brands, let Buffer help you each a new audience by scheduling Pinterest pins with Buff️er.
This article contains the following sections:
- Connecting and refreshing your Pinterest channel
- Converting your Pinterest personal account into a business account
- Creating a linked business account
- Scheduling Pinterest posts
- Image, video and GIF specifications for Pinterest
- Engaging with Pinterest posts
- Pinterest analytics
- Pinterest error library
These features are available for Pinterest
| Publishing | Analytics | Engagement |
| ✓ |
Connecting and refreshing your Pinterest channel
You can connect multiple Pinterest business accounts to Buffer. To see a step-by-step guide and troubleshooting steps, checkout the article Connect your channels to Buffer.
If your connected Pinterest business account requires a refresh, check out the article Refreshing a channel in Buffer.
📝 It's only possible for third parties like Buffer to integrate with Pinterest business accounts. If your Pinterest account is not yet a business account, you will either need to either:
- convert it to a business account before connecting (jump to the instructions); or
- create a new, linked business account (jump to the instructions).
Converting your Pinterest personal account into a business account
Pinterest allows users to convert their Pinterest personal accounts to business accounts and back at any time, without losing any of your pins or followers.
📝 If you already have a Pinterest business account linked to your personal account, you will not be able to convert your personal account into a business account. You will need to close your linked business account beforehand.
Here is how to convert your Pinterest personal account into a business account:
- Log into your personal Pinterest account.
- Click on the drop-down arrow in the upper-right and select Convert to business,
- Click Upgrade, and enjoy your Pinterest Business account.
Creating a linked Pinterest business account
If you’re keen to have both a Pinterest personal and a business account, you might find that linking your business account to your personal account is the best option. Here’s how you’ll go about creating a business account that links to your personal account:
- Log into your personal Pinterest account.
- Click on the drop-down arrow and select Add account.
- Under Create a free business account, click Create.
- Select Create a linked business account.
- Select Created linked account.
- Fill out the next several fields, and enjoy your Pinterest Business account.
Scheduling Pinterest posts
| Features & good-to-knows | Notes |
| Scheduling posts | Check out our step-by-step guide to scheduling posts on any social channel or peruse Pinterest-specific details below. 📝At this time, Buffer does not support publishing pins to secret Pinterest boards or any specific sections within a board. |
| Tagging / mentions | It is currently not possible to mention / tag Pinterest profiles in posts scheduled through Buffer. Learn more about adding mentions (tags) in posts here. |
| Hashtags | Pinterest does not hyperlink hashtags, so hashtags sent to Pinterest will not be clickable. Learn more about how hashtags work in Buffer here. |
| Daily posting limit | 25 posts per 24 hours for customers who verify their email on Buffer; or 5 posts per 24 hours for customers who have not verified their email. Learn more about Daily posting limits here. |
| Character limit | 500 characters per post. Learn more about character limits for each social network here. |
Image, video, and GIF specifications for Pinterest
Pinterest supports images, videos, and GIFs.
| Videos | Images | GIFs | |
| Number allowed per post | 1 | 1 | 1 |
| Video length | between 4 seconds and 15 minutes | - | - |
| File size | up to 1GB | up to 10MB | up to 3MB |
| File types supported | MP4, MOV, AVI, and M4V | JPG, PNG, WebP, HEIC | GIF |
| Dimensions | Pinterest suggests using square videos (1:1), or vertical videos with the aspect rations of 2:3, 4:5, or 9:16 | - | - |
| Custom thumbnail supported | Yes | - | - |
| Autoplay in the feed | Yes | - | - |
| Giphy and Canva integration | Yes | Yes | Yes |
| Alt text | - | Yes. Learn more about adding alt text to your images here | - |
Engaging with Pinterest posts
Buffer's engagement features are only available for Facebook and Instagram.
Pinterest analytics
At the moment, we don't offer Pinterest analytics but basic analytics are coming soon to the Sent tab in the Publishing area of Buffer. Keep an eye out for updates on our public roadmap.
Pinterest error library
We don't currently have an error library for Pinterest. Feel free email our Customer Advocates at hello@buffer.com for help with posting or anything else!
📝Do you have a Pinterest feature suggestion? We’d love for you to submit or upvote it here on our feature suggestions board.