Using Pinterest with Buffer

With nearly 500 million monthly active users, Pinterest is the place to be to drive high referral traffic to your site. 80% of Pinterest users say they use it to discover new brands and Buffer can help you reach a new audience by scheduling your pins in advance.

In this article:

These features are available for Pinterest

Publishing Analytics Engagement

Connecting and refreshing your Pinterest channel

You can connect multiple Pinterest business accounts and personal accounts to Buffer. To see a step-by-step guide and troubleshooting steps, checkout the article Connect your channels to Buffer.

If your connected Pinterest account requires a refresh, check out the article Refreshing a channel in Buffer.

If you have a Pinterest business account linked to your Pinterest personal account, you'll need to first log into Pinterest and make sure the account you want to connect to Buffer is currently selected from the dropdown in the upper right corner of Pinterest. Once you the correct account is selected, you can head back to Buffer to connect the Pinterest account.

Pinterest account switcher

Scheduling Pinterest posts

Features & good-to-knows Notes
Scheduling posts

Check out our step-by-step guide to scheduling posts on any social channel or peruse Pinterest-specific details below.

πŸ“At this time, Buffer does not support publishing pins to secret Pinterest boards or any specific sections within a board.

Tagging / mentions It is currently not possible to mention / tag Pinterest profiles in posts scheduled through Buffer. Learn more about adding mentions (tags) in posts here.
Hashtags Pinterest does not hyperlink hashtags, so hashtags sent to Pinterest will not be clickable. Learn more about how hashtags work in Buffer here.
Daily posting limit

25 posts per 24 hours for customers who verify their email on Buffer; or

5 posts per 24 hours for customers who have not verified their email.

Learn more about Daily posting limits here.

Character limit 500 characters per post. Learn more about character limits for each social network here.

Looking for tips on finding the best time to post to Pinterest? Check out our general advice here: The best time to post on social media - Is there an overall best time to post?

Image, video, and GIF specifications for Pinterest

Pinterest supports images, videos, and GIFs.

  Videos Images GIFs
Number allowed per post 1 1 1
Video length between 4 seconds and 15 minutes - -
File size up to 1GB up to 10MB up to 3MB
File types supported MP4, MOV, AVI, and M4V JPG, PNG, WebP, HEIC GIF
Dimensions Pinterest suggests using square videos (1:1), or vertical videos with the aspect rations of 2:3, 4:5, or 9:16 - -
Custom thumbnail supported Yes - -
Autoplay in the feed Yes - -
Giphy and Canva integration Yes Yes Yes
Alt text - Yes. Learn more about adding alt text to your images here -

How to add a thumbnail to your video

By default, the first frame of the video (0 seconds) will be used as the thumbnail. If you'd like to change your thumbnail, you'll follow these steps:

  1. Once your video has finished uploading, click Edit Thumbnail,
  2. Drag the slider to the position in the video you'd like to use as the cover/thumbnail image.
  3. Click Save.

Engaging with Pinterest posts

Buffer's engagement features are only available for Facebook and Instagram.

Pinterest analytics

You can view basic analytics for each of your posts' metrics by heading to the Publish tab and then the Sent tab.

Buffer Publish Sent posts - Pinterest

Pinterest error library

We don't currently have an error library for Pinterest. Feel free email our Customer Advocates at for help with posting or anything else!

πŸ“ Do you have a Pinterest feature suggestion? We’d love for you to submit or upvote it here on our feature suggestions board.

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