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Scheduling Facebook posts and Reels in the Buffer mobile app

With the Buffer mobile app, you can reach your Facebook community on the go. Schedule posts to your Facebook group or publish posts and Reels to your Facebook page. You can also repurpose your Facebook Reel by scheduling it to Instagram Reels, YouTube shorts, and TikTok, all from the app!

This article contains the following sections:

  1. Available features
  2. Scheduling Facebook posts and Reels
  3. Good to knows 

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Available features

  Facebook posts Facebook Reels

(up to 10)


(Video only)




Alt text
(images only)
Tagging Facebook pages

(possible for page posts, not group posts)

Available composer integrations Canva, Giphy, Unsplash, Dropbox, Google Drive, Google Photos, One Drive Dropbox, Google Drive, Google Photos, One Drive


📝 While it's possible to choose a thumbnail for video posts and Reels, Facebook will ignore the custom thumbnail once the post is published.

Scheduling Facebook posts and Reels

  1. Tap the + or pencil icon at the bottom of your screen. This will open up the composer. 

  2. Select your Facebook channel.
  3. Tap Type to select Post or Reel from the dropdown.
    Select Facebook post type Buffer mobile app
  4. To finish your post, compose the caption, add your media attachments (Reels can only contain a video), add alt text to certain images, or link it to a campaign.

  5. Tap Next and select a scheduling option. Unless you selected Share Now, your post should now show up within your queue and calendar.

Good to Knows & Tips 

📝 Reels Good to Knows

  • Publishing Reels is only available on Facebook pages. It is not available for Facebook profiles or groups you manage.
  • Due to API limitations, it is not possible to add trending music to reels. Therefore, we recommend adding music to your video file before uploading it to Buffer.
  • The Facebook Reels API does not support locations, so you will not be able to add a location to your reel.
  • When your Reel is published, it will also appear on the feed.

📝 Posts Good to Knows

Tips for Facebook Reels

Did you know that you can repurpose your Facebook Reel for Instagram, Tiktok or YouTube with a few clicks? To post to multiple channels, simply select TikTok, YouTube and/or Instagram > Reel, add the video, type your caption, schedule your post, and you're all set! Learn more about posting to each channel below:

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