Insights on shared posts within your publishing dashboard
The Posts report under the Sent tab within your publishing dashboard (next to Queue) provides a history of all of your published posts. Looking at your posts individually allows you to draw comparisons and see patterns around which posting times might be working best for you, and what type of content your audience might be most engaged with.
This article includes the following sections:
- Report features
- Performance metrics
- How to share posts again
- How to add Notes to shared posts
- Common questions
Report features
The features within the Posts report differ depending on if you have a Free or a paid plan, as shown in the table below.
| Free plan | All paid plans | |
| History of posts | 30 days | Full history* |
| Analytics on posts | ✓ | ✓ |
| Share Again feature | ✓ | ✓ |
*TikTok's API doesn't share how far back we can pull data. We pull as many posts as we can from your post history.
Performance metrics
The table below provides an overview of which performance metrics are available for each channel.
| Likes | Clicks | Comments | Shares | Reach | Impressions | Views | |
| Instagram business accounts | ✓ | ✓ | ✓ | ✓ | |||
| LinkedIn Pages | ✓ | ✓ | ✓ | ✓ (Paid plans only) |
✓ (Engagement Rate - Paid plans only) | ✓ |
|
| Pinterest business accounts | ✓ (Repins) |
||||||
| Mastodon | ✓(Favorites) | ✓ | ✓ (Reblogs) |
||||
| X/Twitter | ✓ | ✓ | ✓ (Retweets) |
✓ (Paid plans only) |
|||
| TikTok | ✓ | ✓ | ✓ (Paid plans only) |
✓ (Paid plans only) |
|||
| ✓ | ✓ | ||||||
| YouTube | ✓ | ✓ | ✓ |
Insights on shared posts within your publishing dashboard
Metric descriptions
| Likes | The number of likes your post received. |
| Clicks | The number of clicks your post received. |
| Comments | The number of comments on your post. |
| Shares | The number of times your post was shared. |
| Reach | The number of unique people who saw your post. |
How to share posts again
With so much content on social media now, posts can easily get missed and lost in the flow, and we understand that you need to get maximum visibility. The Share Again feature allows you to add published posts back into your queue to share a second time. Due to social networks becoming much stricter on the duplication of content, we recommend using this feature lightly, and making changes to your post text or image before sharing them multiple times. You can find guidance on resharing posts in the article: Is it possible to schedule one post to repeat multiple times?
How to add Notes to shared posts
📝 Want to collaborate on your posts and drafts? Click the speech bubble icon in the upper right corner (kind of like this: 💬) to create a Note. Learn more about Collaborating on content with Notes in Buffer.
Common questions
What could cause discrepancies between the data seen on Buffer and LinkedIn Analytics?
Are native posts included in the Posts report?
How far back does the data go?
- On the Free plan, you'll see a history of posts from the past 30 days.
- On our paid plans, you'll see a history of posts from the past 2 years.
- When you subscribe to a paid plan, or if you connect a new Facebook, Instagram, or X/Twitter account and you're already subscribed to a paid plan, we will backfill the past 200 native posts.
- For Mastodon, we will backfill the past 50 native posts.
- Unfortunately, we're not able to backfill for Pinterest.
- Please note that we'll show posts that have been sent since you added your social channel to Buffer.
📝 Want to collaborate on your posts and drafts? Click the speech bubble icon in the upper right corner (kind of like this: 💬) to create a Note. Learn more about Collaborating on content with Notes in Buffer.