Supported channels
📝 What counts as a channel in Buffer?
Each social account you connect is a channel. For instance, a Facebook Page, Facebook Group, and LinkedIn Profile would count as 3 channels.
The table below outlines which channels are supported within each of Buffer’s tools.
| Channel | Publishing | Advanced Analytics | Basic Analytics | Engagement |
| Facebook Pages | ✓ | ✓ | ✓* | ✓ |
| Facebook groups | ✓ | ✓* | ||
| Instagram business and creator accounts | ✓ | ✓ | ✓ | ✓ |
| X/Twitter profiles | ✓ | ✓ | ✓ * | |
| LinkedIn Pages | ✓ | ✓ | ✓ | |
| LinkedIn profiles | ✓ | |||
| Pinterest business accounts | ✓ | ✓ | ||
| Pinterest personal accounts | ✓ | |||
| Shopify stores | ✓ | |||
| TikTok business accounts | ✓ | ✓* | ||
| Google business profiles | ✓ | |||
| Start Pages | ✓ | ✓ | ||
| Mastodon | ✓ | ✓ | ||
| YouTube Shorts | ✓ | ✓ |
(* indicates that certain metrics are available on paid plans vs. Free plans. For more information, see our guide to Insights on shared posts in your publishing dashboard)
You can find advanced analytics under the "Analytics" dashboard at the top of the Buffer (see the green rectangle) while basic analytics are available in the "Publishing" dashboard under the "Sent" tab (see the pink rectangle):
Notes
- Unsure how to connect your channels? Checkout Connecting your channels to Buffer.
- It was previously possible to connect Instagram personal profiles to Buffer, along with Facebook profiles, LinkedIn groups, and Pinterest personal accounts. However, due to API changes on all of these platforms, this is no longer possible. The above chart shares the full list of social channels that can be connected to your Buffer account.
- Publishing is not available to Facebook stories (more on Scheduling Instagram stories here), or to Instagram IGTV due to API limitations. However, publishing is available for Instagram Reels.
- Analytics are not available for Facebook stories, IGTV, or IG Reels due to API limitations.