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Using Google Business Profiles with Buffer

Publishing regularly on Google Business Profiles increases organic reach and engagement, ultimately boosting conversions.

Only 21% of brands post regularly to their Google Business Profile. Will you be one of the ones who see the traffic to their site and their visibility in Google Maps increase (both helping to improve your ranking)?

With Buffer, publishing consistently on Google Business Profiles is a breeze. Let’s get started!

This article contains the following sections:

These features are available for Google Business Profiles

Publishing Analytics Engagement

Connecting and refreshing your Google Business Profile

To connect a Google Business Profile to your Buffer account, you will need to be logged into the Google account linked to your Google Business Profile and your profile must be verified.

You can connect multiple Google Business Profiles to Buffer. To see a step-by-step guide and troubleshooting steps, checkout the article: Connect your channels to Buffer.

If your connected Google Business Profile requires a refresh, check out the article Refreshing a channel in Buffer.

📝 Connection checklist

Scheduling Google Business Profile posts

Features & good-to-knows Notes
Scheduling posts

Checkout our step-by-step guide to scheduling posts on any social channel or peruse Google Business Profile-specific details below.

  • We currently support What’s New, Offer, and Event type of posts. It's not possible to include a CTA (call to action) button in your post at this time.
  • Google does not allow phone numbers to be included in posts
Tagging / mentions Google Business Profiles do not support mentions / tagging. For more information on tagging within other social networks, check out our full guide to adding tags (mentions) here.
Hashtags Google does not hyperlink hashtags, so hashtags sent to Google Business Profile will not be clickable. Learn more about how hashtags work in Buffer here.
Daily posting limit

50 posts per 24 hours. Learn more about Daily posting limits here.

Character limit

500 characters per post. Learn more about character limits for each social network here.

📝What will be the timezone for my Event and Offer posts? Times for Events and Offers will be the local timezone of your Google Business Profile location. [eg. If you create an Event type post and the event is for 2 weeks from now at 7PM, it would be 7PM wherever the location is set for your Google Business Profile].

Image specifications for Google Business Profile

Google Business Profile supports images. Neither GIFs, nor videos are supported due to API limitations.

Number allowed per post 1
File size between 10Kb and 10 MB
File types supported JPG, PNG, WebP (images uploaded as WebP will be converted to PNG), HEIC
Recommended resolution 720px x 720px
Maximum resolution 10,000px x 10,000px
Minimum resolution 250px x 250px
Canva integration Yes
Alt text Yes. Learn more about adding alt text to your images here.

Engaging with Google Business Profile posts

Buffer’s engagement features are only available for Facebook and Instagram.

Google Business Profile analytics

We don’t offer Google Business Profile analytics.

Google Business Profile error library

Error when trying to connect channel: "Looks like we hit a snag. Would you mind trying again? Something went wrong while trying to connect your channel. Check out our troubleshooting guide, and if the problem persists, please get in touch"

Unfortunately, we're currently experiencing issues during the connection process when there are "Groups" created within the Google Business Profile Manager. If there is a "Group" established and a connection is attempted, an error message regarding a "Snag" would be encountered. We're aware of this issue and we're working to identify a solution.

The current workaround would be to invite a new Google Account without "Groups" established to manage the Google Business Profiles. This account will then be able to successfully connect your Google Business Profile to Buffer.

Error when posting: "It looks like we can't publish posts to this Google Business Profile."

Please try creating a post natively on your Google Business Profile to see if the post publishes successfully or if Google sends back an error with more information. If you're able to publish directly on your Google Business Profile but not through Buffer, or if you are hitting any other error, feel free to reach out to our Customer Advocates for help.

📝Do you have a Google Business Profile feature suggestion? We’d love for you to submit or upvote it here on our feature suggestions board.

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