Creating and managing tags (campaigns)
Buffer uses tags to organize all of your content, whether it be ideas, drafts, or published posts, and to give you insight into how your published content is performing. Once your first tagged posts have been published, you can pop over to the analytics tab to track insights. This guide outlines how to create and manage tags in Buffer. For guidance on tracking the performance of your tags in Buffer, please head over to this guide.
Need some inspiration? Check out our blog post on creative ways to use tags to help you make the most of this feature.
⭐️ Tags (formerly "Campaigns") is available on our paid plans. Learn more about our plans and pricing here.
This article contains the following sections:
- Creating a new tag
- Adding tags to a post
- Viewing, editing, and deleting tags
- Tracking the performance of your tags
- When using the web app (not mobile) “Campaigns” are now called “Tags.” To learn about the mobile experience, checkout the article: Creating and managing tags on the mobile app
- Only team members with Full Posting access can create tags.
- Paid plans can save up to 250 tags in Buffer total and can apply 10 tags per post.
- Free plans can save up to 3 tags in Buffer total and can apply 3 tags per post.
- Tags can also be added to ideas stored in the "Create" area and posts in the "Sent" tab.
Creating a new tag
- Start by clicking the Publishing tab in your Buffer dashboard, then click on Manage Tags at the bottom left.
- Click Create Tag in the top right corner, enter your text, choose a color, and hit Save.
Adding tags to a post
📝 Tag visibility on the Team and Agency plan
An important note on tags visibility: All users within an organization are able to view all tags, including all posts belonging to those tags, regardless of whether or not they have access to the social channel a post belongs to. Let’s say a user has access to three of five channels that are connected to the organization. They will have visibility of all tags, and all posts belonging to those tags, even if some of those posts are scheduled for the two channels they don’t have access to. However, they will not be able to click on the channel avatar and will not be able to access the queue for that channel. Only the account owner and users with Full Posting Access are able to add posts to tags.
The next step is to create posts for your tag. Create your post within your queue as you usually would, and select the tag you'd like to add the post to at the top right of the composer.
Any posts scheduled for your tag will be shown within the tag itself.
Posts scheduled for a tag will also be shown in your queue(s). The name of the tag a post belongs to will be displayed on the post within the queue. You can click on the name of the tag to be taken to it.
Viewing, editing, and deleting tags
Click on a tag to view more details. In this view, you'll be able to toggle between tabs to see posts associated with this tag under Ideas, Scheduled posts, Drafts, Approvals, and Sent posts. Sent posts will display basic engagement metrics such as clicks, likes, and comments (depending on the social network).
Editing a tag
To change the name and/or color of a tag, head to your list of tag, click on the three dots on the right hand side, and click Edit Tag. Change the name and/or color of the tag as needed and click Save.
Deleting a tag
To delete a tag, head to your list of tags, click on the three dots on the right hand side, click Delete Tag, and then click Yes, Delete Tag to confirm.
📝 Please note, deleting a tag will not delete the posts associated to that tag. If you’d like to stop those posts from being published, you will need to delete those posts individually from your queue(s).
Tracking the performance of your tags
Tag tracking is available in Buffer under the analytics tab. You can access your tag report by clicking Tags under analytics and toggling to the desired tag. For guidance on tracking your tags in Buffer, please head over to this guide.