Tracking the performance of your tags

Social media marketing is no longer just about posting, say, twice a day, five days a week. Top marketers plan their social media content in terms of campaigns, called “tags” in Buffer. These tags usually have a goal (e.g. to promote your Christmas sales) and stretch across multiple social media channels. (For more ideas on how to use tags in your workflow, check out our blog post). Once your tagged posts have published, you can pop over to your analytics dashboard to see how they performed.

This guide outlines how to track the performance of your tags within your analytics dashboard. For guidance on creating and managing tags within your publishing dashboard, please head over to this guide.

⭐️ This feature is available on our paid plans. If you downgrade to the Free plan, the analytics tool will no longer be accessible. Learn more about our plans and pricing here.

This article contains the following sections:

  1. Navigating to reports
  2. Diving into your reports
  3. Adding charts to a custom report

Navigating to reports

Within your analytics dashboard, click Tags on the left hand side.
When you visit the tags area within your analytics dashboard, you'll see a report for the most recently created tag. 
Use the drop down button at the top left of the report name to switch to another tag.

Clicking the dropdown menu to see a full list of tags

Diving into your reports


  • It's not possible to choose a date range for your tag report; the metrics shown are across the entire tag period.
  • We currently show boosted metrics in the tag post breakdown area, but not in the tag pulse or tag post metrics areas.
  • While it's possible to create posts within a tag for Facebook groups, LinkedIn profiles, Pinterest boards, YouTube, Mastodon, Start Page, and Google Business Profiles, it won't be possible to track the metrics for those within these reports. You'll be able to view tag analytics for posts shared to Facebook Pages, Instagram business accounts, X/Twitter profiles, and LinkedIn Pages. Instagram posts that are scheduled as reminders also won't appear in tag analytics. You can see more about our supported channels and analytics capabilities here.

Tag pulse

The tag pulse chart shows the effectiveness of the tag from a higher level. This includes the number of new followers you gained, post impressions, post engagements, and post comments from that tag. This gives you a quick assessment of your tag, without having to check individual social media posts across the various social media channels.

Tag pulse - a quick snapshot of your tag performance

Tagged post metrics

The tag post metrics chart provides a more comprehensive look at your metrics. You’ll see how your tag metrics have grown while using the tag on posts. Below the graph is a timeline of your posts to help you visualize how each post has influenced the metrics. For example, did any post create a spike in your metrics?
Here are a few ways to use this chart:
  • Click on the metrics at the top to see the respective graph.
  • Hover over the graph to see a breakdown by channel.
  • Click on the social icons at the top right of the chart to filter by channel. 

The tag post metrics chart provides a more comprehensive look at your metrics

You can also click on any of the circular icons along the post timeline below the graph to see the posts that were published that day. You’ll then see the individual metrics for that post. If multiple posts were published on the same day, you can use the arrows to scroll through each post. 

Track the individual metrics of a post by its tag

Post insights by tag

The tagged posts insight table will let you analyze the posts you’ve published using the relevant tag. The post with the greatest number of impressions will appear at the top of the table. If you wish, you can sort the posts by another metric. This is a great way to quickly identify your best performing post(s) using the tag.
You can also filter the posts by certain keywords or hashtags to find specific posts.

The tagged posts insight table will let you analyze the posts you’ve published using the relevant tag

Adding charts to a custom report

Finally, you can add any of the tables and charts from your tag report to custom reports. Simply click the plus button at the top right of any chart you'd like to include. Learn more about creating custom reports here.
You can also export all data as both CSV and image files using the Export as... button.

Add charts to a customer report by clicking the plus sign

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