When you connect your LinkedIn Page, you will get the page data for the last six months and post data for up to 500 previous posts. The table below provides a description of each metric that appears within Buffer's analytics.
📝 All post metrics include your LinkedIn image posts sent through Buffer.
| Followers | The total number of followers of your LinkedIn Page. |
| New Followers | The number of followers you gained or lost. |
| Posts | The number of posts sent. |
| Impressions | The number of times people saw your posts. |
| Clicks | The number of clicks your posts received. This includes the number of clicks on your content, company name, or logo by a (signed in) member. It doesn't include interactions (shares, reactions, and comments) |
| Likes | The number of likes your posts received. You could have a negative number of likes for a day if there are more people who removed their likes than people who liked your posts. |
| Comments | The number of comments on your posts. You could have a negative number of comments for a day if there are more people who removed their comments than people who commented your posts. |
| Shares | The number of times your posts were shared. |
| Engagements | The number of organic clicks, likes, comments, and shares. |
| Engagement Rate | The percentage of impressions that resulted in an engagement (number of engagements divided by the number of impressions). This could be negative if you have a negative number of likes or comments. |
| Page views | The number of views received by your LinkedIn Page. |