LinkedIn metric descriptions
When you connect your LinkedIn Page, you will get the page data for the last six months and post data for up to 500 previous posts. The table below provides a description of each metric that appears within Buffer's analytics.
📝 Seeing conflicting information? Checkout the article: Why your data in Buffer might differ from your native analytics
| Followers | The total number of followers of your LinkedIn Page. |
| New Followers | The number of followers you gained or lost. |
| Posts | The number of posts sent. |
| Impressions | The number of times people saw your posts. |
| Clicks | The number of clicks your posts received. This includes the number of clicks on your content, company name, or logo by a (signed in) member. It doesn't include interactions (shares, reactions, and comments) |
| Likes | The number of likes your posts received. You could have a negative number of likes for a day if there are more people who removed their likes than people who liked your posts. |
| Comments | The number of comments on your posts. You could have a negative number of comments for a day if there are more people who removed their comments than people who commented your posts. |
| Shares | The number of times your posts were shared. |
| Engagements | The number of organic clicks, likes, comments, and shares. |
| Engagement Rate | The percentage of impressions that resulted in an engagement (number of engagements divided by the number of impressions). This could be negative if you have a negative number of likes or comments. |
| Page views | The number of views received by your LinkedIn Page. |