When you connect your LinkedIn Page, you will get the page data for the last six months and post data for up to 500 previous posts. The table below provides a description of each metric that appears within Buffer's analytics.
📝 All post metrics include your LinkedIn image posts sent through Buffer.
|Followers||The total number of followers of your LinkedIn Page.|
|New Followers||The number of followers you gained or lost.|
|Posts||The number of posts sent.|
|Impressions||The number of times people saw your posts.|
|Clicks||The number of clicks your posts received. This includes the number of clicks on your content, company name, or logo by a (signed in) member. It doesn't include interactions (shares, reactions, and comments)|
|Likes||The number of likes your posts received. You could have a negative number of likes for a day if there are more people who removed their likes than people who liked your posts.|
|Comments||The number of comments on your posts. You could have a negative number of comments for a day if there are more people who removed their comments than people who commented your posts.|
|Shares||The number of times your posts were shared.|
|Engagements||The number of organic clicks, likes, comments, and shares.|
|Engagement Rate||The percentage of impressions that resulted in an engagement (number of engagements divided by the number of impressions). This could be negative if you have a negative number of likes or comments.|
|Page views||The number of views received by your LinkedIn Page.|