Reauthorizing the connection between Buffer and Facebook or Instagram

This guide can help you get past roadblocks if your Facebook or Instagram channel becomes disconnected, if we can't find a specific Facebook Page or group you're trying to connect, or if you encounter an "unknown" error or any permissions errors.

You’ll find steps to reauthorize the connection between Buffer and Facebook or Instagram below, but we’ve also laid out some troubleshooting steps that could prevent you from having to reauthorize at all. We recommend trying these first.

This article contains the following sections:

📝If you're trying to reconnect your Instagram business account and you're seeing an error that says: "Sorry! We had trouble finding the Facebook Page connected to your @profile-name Instagram profile" please head over to this troubleshooting guide.

Checking your admin status

First, we’ll need to make sure your personal Facebook profile is an admin on the Facebook Page that you want to connect/reconnect or that is linked to the Instagram channel you want to connect/reconnect. Learn more about roles here.

  1. Head over to Facebook and navigate to the list of Pages you have access to (or click this link). Click on the Page you want to view.

  2. Once you're in your Page, click Settings in the left hand sidebar.

  3. Click Page roles on the left hand side.

  4. You’ll need to see your own personal profile listed as an admin under the "Existing Page roles" section, as shown below.

If you have any other role, then you will not be able to authorize the connection. In this case, you'll need to get in touch with the admin of the Page and ask them to grant you the admin role, or alternatively, have them connect the Facebook Page or Instagram channel instead.

It's also important to note that it is not possible to connect a Facebook Page if you are an admin through inheritance from a parent Page. If you see yourself listed on the Page Roles section under a section labeled "Admin (inherited from parent Page)", then unfortunately you will not be able to authorize the connection between the Facebook Page and Publish.

If you see that you are an admin on the Page, then your role is set correctly and you should continue to the section below to check your permissions.

Checking your Facebook connection permissions

Incomplete permissions are a common reason for connection issues and “unknown” errors when sending posts. Follow these steps to get things back on track.

  1. Log into the Facebook personal profile that is an admin on the Facebook Page.

  2. Click on the small drop down arrow at the top right of your screen and then click Settings & privacy > Settings. From there, click Business integrations on the left hand side (or click this link).

  3. Find Buffer in the list of integrations and click View and edit.

  4. In the pop up window, we need to ensure that all Facebook Pages are checked in all sections as shown below. Each section may need to be expanded by clicking See all Pages. Refer to this video to see how to expand those sections and see all of your Pages.

    Note: If you don’t see any individual Pages listed in the following screens, it means that you’ve previously granted Buffer permissions to access all Pages, which is the ideal setup. In this case, you won’t need to check any Pages here, and instead you’ll need to reestablish the authorization by following the steps in the next section.

  5. After selecting all Pages, click Save.

After that’s done, try connecting/reconnecting your Facebook or Instagram channel again. If you’re working in Publish, you can also retry any failed posts in your queue. If you still see errors, please reauthorize your connection, following the steps below.

Removing Buffer from Business Integrations in Facebook and reauthorizing the connection

In certain situations, Buffer will need to be removed from Business Integrations in Facebook in order for you to re-establish the authorization between Buffer and Facebook. Please follow these steps to reauthorize.

📝 It's important to note that this will disconnect any existing Facebook and Instagram channels you have connected to Publish and those will need to be reconnected. Reauthorizing your Facebook or Instagram channel will not remove any posts already in your queue in Buffer Publish. These steps only re-establish your connection.

  1. In Facebook, click on the small drop down arrow at the top right of your screen and then click Settings & privacy > Settings. From there, click Business integrations on the left hand side (or click this link).

  2. You should see Buffer listed in the integrations area. This will need to be removed in order to continue. Tick the check box and then click Remove.

  3. A window will pop up asking if you want to remove Buffer with a check box at the bottom. Leave both check boxes unticked and then click Remove.

  4. Then, head back over to to Publish or Analyze and try your connection again. When you are connecting or reconnecting your Facebook or Instagram channel, please be sure to accept all permissions and all Pages (even Pages not connected to Buffer) during the authorization process.

    📝 You'll notice an option to "Choose what you allow". This option is required to be shown in this step due to Facebook's guidelines, but modifying any of the permissions here will mean that we are not able to authenticate with Facebook and it will not be possible to connect your Instagram channel.

Need help reconnecting your Facebook or Instagram channel?

After you’ve completed your troubleshooting steps you can reconnect your social channel.

  • In Publish, click Manage Channels at the bottom of the left hand side bar, and then click Reconnect to the right of the account you need to reconnect. You can then retry any failed posts.
  • In Analyze, click Manage Channels at the bottom left of your dashboard and then click on Settings. Then, click the circular refresh icon to the right of the account you need to reconnect.

If you are connecting Facebook or Instagram for the first time, please use these steps for Publish or these steps for Analyze.

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