Answering questions about your social media strategy

The Answers in Buffer Analyze tab aims to answer common questions you might have around your social media strategy, such as when, what, and how often to post to maximize your reach and engagement rate.

Start by selecting the social network you'd like to analyze on the left hand side of your dashboard, and then selecting the Answers tab.

This article contains the following sections:

  1. Filters
  2. Charts
  3. Adding charts to a custom report

Filters

If you have multiple social accounts of one network (e.g. multiple Instagram accounts), you can change the account at the top, as well as the date range you'd like to analyze.

Charts

When is the best time to post?

This chart shows and tells you your best times to post to maximize your reach. Your predicted reach for each hour is calculated using data from your previous posts and your follower’s online activity. The three recommended times are spread throughout the week to maximize your reach for the week. You can hover over each column in the chart to see the predicted reach of that hour.

This chart is only available for Instagram at the moment. If you would like to get your best time to post for Facebook and Twitter, would you mind filling out this form? We would love to prioritize it if there’s a demand.

Which is the best day to post?

This chart shows you which day your posts earn the highest engagement. You can hover over each column in the chart to see your post engagement rate on that day.

Please note, this chart is only available for Facebook and Twitter. For Instagram, you instead have the best time to post chart mentioned above.

Which is the best type of post?

This chart shows you which type of post earns the highest engagement rate. You can hover over each column in the chart to see your post engagement rate for that specific type.

Which is the best frequency to post?

This chart shows you which posting frequency earns the highest engagement rate. You can hover over each column in the chart to see your post engagement rate for that frequency.

Adding charts to a custom report

You'll notice an Add to Report button at the top right of each table and chart. Learn more about creating custom reports here.

You can also export all data as both CSV and image files using the Export button.

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