Answering questions about your social media strategy

The Answers tab in Buffer Analyze aims to answer common questions you might have around your social media strategy, such as when, what, and how often to post to maximize your reach and engagement rate.

Start by selecting the channel you'd like to analyze on the left hand side of your dashboard, and then selecting the Answers tab.

This article contains the following sections:

  1. Filtering your report
  2. Diving into your report
  3. Adding charts to a custom report

Filtering your report

If you have multiple social channels of one network (e.g. multiple Instagram accounts), you can change the channel at the top, as well as the date range you'd like to analyze.

filtering your report

Diving into your report

Overview

If you're looking for some quick answers about the best time to post, the best type of post and the best frequency in which to post, this chart gives you these answers at a simple glance.

When is the best time to post?

This chart shows you your best times to post to maximize your reach. Your predicted reach for each hour is calculated using data from your previous posts and your follower’s online activity. The three recommended times are spread throughout the week to maximize your reach for the week. You can hover over each column in the chart to see the predicted reach of that hour.

Times are shown based on the timezone you have set in Publish for that social channel. If you don't have a timezone set, it's based on your browser's timezone. Otherwise, the time is UTC.

📝 This chart is only available for Instagram at the moment. If you would like to get your best time to post for other channels, would you mind filling out this form? We would love to prioritize it if there’s a demand.

Which day gets the most engagement?

This chart shows you which day your posts earn the highest engagement. You can hover over each column in the chart to see your post engagement rate on that day.

📝 Please note, this chart is only available for Facebook, Twitter and LinkedIn. For Instagram, you instead have the best time to post chart mentioned above.

Which is the best type of post?

This chart shows you which type of post earns the highest engagement rate. You can hover over each column in the chart to see your post engagement rate for that specific type.

Which is the best frequency to post?

This chart shows you which posting frequency earns the highest engagement rate. You can hover over the column in the chart to see your post engagement rate for that frequency.

frequency to post

Adding charts to a custom report

Finally, you can add any of the charts from this area to custom report. Simply click the plus button at the top right of any chart you'd like to include. Learn more about creating custom reports here.

You can also export all data as both CSV and image files using the Export as... button.

export

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