Facebook metric descriptions

Buffer Analyze helps you dig deeper into your Facebook metrics. When you first subscribe to Analyze, we will backfill up to six months of Facebook post metrics and followers. After a full calendar month has passed, Analyze will stop updating all metrics for the post. All metrics are pulled from Facebook's Graph API.

Analyze will pull in Facebook ad metrics from your boosted posts. These boosted metrics are fully aggregated with your organic metrics for that post and can't be segmented. We are currently unable to pull in metrics from ads created within the Facebook Ads Manager.


The table below provides a description for each metric that appears within Analyze.

Posts The number of posts sent.
Post Reach The number of unique people who saw your post(s).
Post Impressions The number of times people saw your post(s). This number will always be higher than Post Reach because some people will see your post(s) multiple times.
Page & Post Engagements The number of times people have engaged with your posts through likes, comments and shares and more.
Engagement Rate The percentage of impressions that resulted in an engagement (number of engagements divided by the number of impressions).
Engaged Users The number of unique, engaged users. These users have liked your Page, or engaged with your content.
Reactions The number of reactions your post(s) received.
Shares The number of times your post(s) were shared.
Comments The number of comments on your post(s).
Link Clicks The number of link clicks your post(s) received. This number includes any link clicks, including posts with multiple links, or multiple clicks by one user. It includes any link that takes a user away from Facebook.
New Fans The number of fans you gained or lost. Fans are people who have specifically "liked" your page. Fans does not include followers.
Total Fans Your total number of fans. Fans are people who have specifically "liked" your page. Fans does not include followers.
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