Connecting your Instagram business account to Buffer Publish

Buffer supports Instagram business accounts. If you’re unsure which type of Instagram account you have, please see here. Whilst connecting your Instagram account should only take a few minutes, it's not uncommon to run into permissions issues with Instagram and/or Facebook, so we recommend following these steps carefully.

This article contains the following sections:

  1. Video walkthrough
  2. Connecting your Instagram business account
  3. Setting up Instagram reminders

📝 Direct scheduling is not supported for Instagram creator accounts. Whilst you will be able to connect the account, posts scheduled to be published automatically will fail and you'll see an error. If you’re unsure which type of Instagram account you have, please see here.

Video walkthrough

In the video below, Katie, from our Customer Advocacy team, will walk you through the steps to connect your Instagram business account to Publish.

Connecting your Instagram business account

  1. If you haven’t already, you’ll need to convert your Instagram personal profile to a business account, following the steps here.
  2. Click Manage Channels at the bottom left hand of your dashboard. From there, click Add a New Channel.

  3. Click Instagram Business.

  4. Instagram business accounts must be connected to a Facebook Page. Therefore, the authentication process is completed within Facebook. Enter your Facebook login credentials and click Login. (If you're already signed into Facebook, you'll just need to enter your password and click Continue.)

    ✏️ You will need to be logging into your personal Facebook profile that has the admin role on the Facebook Page connected to your Instagram account. Learn how to find your Page role here. If you log into a Facebook profile that does not have the admin role on the Page, you will not see your Instagram business account listed in the next step.

  5. You'll need to authorize Buffer to access your Facebook account. Click Continue as [name] and then click OK on the next prompt. (You won't see these steps if you already have another Facebook or Instagram account connected to Publish that was authorized through the same Facebook personal profile.)

    ✏️ You'll notice here an option to "Choose what you allow". This option is required to be shown in this step due to Facebook's guidelines, but modifying any of the permissions here will mean that we are not able to authenticate with Facebook and it will not be possible to connect your Instagram account.

  6. Click on the Instagram you'd like to connect and click Connect to Buffer.

    ⚠️ Not seeing your Instagram account listed? Please see the troubleshooting guide here.


Setting up Instagram reminders

Instagram works a bit differently than other social networks, and not all posts can be published automatically. Posts containing multiple images, or containing an image or video that falls outside of Instagram's accepted aspect ratio range, will be scheduled as reminders. Whenever you're scheduling a post, we'll let you know if it's going to be scheduled as a reminder. You can learn more about reminders here.

The first time you schedule a post that will be sent as a reminder, you’ll be prompted to set up reminders if you don’t already have the mobile app installed. You don’t need to complete these steps unless you’re prompted to do so in the app.

  1. Click Set Up Reminders (either in the prompt at the top of the queue or on a post that is scheduled as a reminder).

  2. Download the Buffer mobile app, either on iOS or Android and then sign into your account. Push notifications should be enabled automatically when you sign into your account on the mobile app.

  3. Click I’ve enabled Push Notifications.

  4. Click Go to dashboard.

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