Changes to the Buffer Publish Awesome Plan in March 2018

On March 22, 2018 we changed the Awesome plan to the Pro plan, and it is now priced at $15/month and includes the ability to connect up to 8 social accounts. Here's a summary of the changes that happened on March 22:

  • The name changed from Awesome plan to Pro plan
  • The yearly discount increased from 15% to 20%
  • The monthly price increased from $10/month to $15/month
  • The yearly price (with the new 20% discount) increased from $102/year to $144/year
  • The number of social accounts you can connect decreased from 10 to 8

In this guide, we aim to answer any questions that might have arisen as a result of this change.

Why we adjusted the pricing

The Awesome plan was first introduced in September 2011. Since that time, the price has been $10/month. When paying yearly, a 15% discount was applied, bringing it to $102/year.

The plan was originally introduced to make it easier for users to share across multiple social networks and that’s still our goal today! Over the last six years, we’ve added a great deal of value to the Awesome plan, through features like the the Calendar, link shortening and tracking, and mobile apps for both iOS and Android. We've also introduced new social network integrations including LinkedIn, Pinterest and Instagram. We believe that the $15/month price more accurately reflects the value that the plan provides. 

What this means for existing Awesome plan customers

Beginning May 18, 2020, we are migrating our existing (legacy) Awesome customers over to the Pro plan that was introduced to new customers in 2018. This means, if you are an Awesome customer you will now have access to any new features that we add to Pro plan, your price is remaining the same, and you will also keep your ability to connect up to 10 social accounts. 

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