Analyzing your audience
The Audience tab within your analytics dashboard allows you to learn more about the people that matter to your business and in turn, create content most suited to them.
⭐️ This feature is on our paid plans. Looking for basic analytics?
🎥 Learn more about your analytics in this video.
In this article:
Finding your report
📝 Audience data is available only for Facebook and Instagram (not X/Twitter or LinkedIn).
- Start by clicking Analyze at the top of your Buffer dashboard (not available on mobile).
- Select the channel you'd like to analyze on the left-hand side of your dashboard.
- Choose a profile or Page from the drop-down.
- Click Audience.
- Choose the date range you'd like to view.
Diving into your report
Audience overview
The audience overview chart shows your top demographic by gender and age, as well as your top location. If you're looking at a Facebook Page, you'll also be able to toggle between analyzing Your Fans or People Reached, using the drop down towards to the top right of the chart.
Top gender and age
The top gender and age chart displays a bubble chart of females and males, by age. Below the bubble chart, you'll see your top three ranked demographics. If you're looking at a Facebook Page, you'll also be able to toggle between analyzing Your Fans or People Reached, using the drop down towards to the top right of the chart.
📝 For Facebook, "Fans" is people who have specifically "liked" your page and this number and does not include followers. For Instagram, "Fans" is your followers.
Top cities
The top cities chart displays the top five cities where your fans are located. Below the chart, you'll see your top three ranked cities. If you're looking at a Facebook Page, you'll also be able to toggle between analyzing Your Fans or People Reached, using the drop down towards to the top right of the chart.
📝 For Facebook, "Fans" is people who have specifically "liked" your page and this number does not include followers. For Instagram, "Fans" is your followers.
Top countries
The top countries chart displays a map of where your fans are located. You can hover over areas on the map to see the number and percentage of fans. Below the map, you'll see your top three ranked countries. If you're looking at a Facebook Page, you'll also be able to toggle between analyzing Your Fans or People Reached, using the drop down towards to the top right of the chart.
📝 For Facebook, "Fans" is people who have specifically "liked" your page and this number and does not include followers. For Instagram, "Fans" is your followers.
Adding charts to a custom report
Finally, you can add any of the tables and charts from this area to a custom report. Simply click the plus button at the top right of any chart you'd like to include. Learn more about creating custom reports here.
You can also export all data as both CSV and image files using the Export as... button.
