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Analyzing your audience

The Audience tab within your analytics dashboard displays information on your audience demographics, such as age, gender, and location. This allows you to learn more about the people that matter to your business, and in turn, create content most suited to them.

📝 Although audience data for Twitter is available when viewing native Twitter Analytics, this data is not made available through Gnip, which is the Twitter enterprise data service that we use. Similarly, we are not currently pulling in data for LinkedIn. Therefore, the data available within the Audience tab is limited to Facebook and Instagram. We really apologize for any inconvenience.

🎥 Keen to learn more about your analytics? View our tutorial videos here!

Start by selecting the channel you'd like to analyze on the left hand side of your dashboard, and then select the Audience tab.

This article contains the following sections:

  1. Filtering your report
  2. Diving into your report
  3. Adding charts to a custom report

Filtering your report

If you have multiple social channels from one network (e.g. multiple Facebook accounts), you can change the channel at the top, as well as the date range you'd like to analyze.

filter date

Diving into your report

Audience overview

The audience overview chart shows your top demographic by gender and age, as well as your top location. If you're looking at a Facebook Page, you'll also be able to toggle between analyzing Your Fans or People Reached, using the drop down towards to the top right of the chart.

Top gender and age

The top gender and age chart displays a bubble chart of females and males, by age. Below the bubble chart, you'll see your top three ranked demographics. If you're looking at a Facebook Page, you'll also be able to toggle between analyzing Your Fans or People Reached, using the drop down towards to the top right of the chart.

📝 For Facebook, "Fans" is people who have specifically "liked" your page and this number and does not include followers. For Instagram, "Fans" is your followers.

Top cities

The top cities chart displays the top five cities where your fans are located. Below the chart, you'll see your top three ranked cities. If you're looking at a Facebook Page, you'll also be able to toggle between analyzing Your Fans or People Reached, using the drop down towards to the top right of the chart.

📝 For Facebook, "Fans" is people who have specifically "liked" your page and this number does not include followers. For Instagram, "Fans" is your followers.

Top countries

The top countries chart displays a map of where your fans are located. You can hover over areas on the map to see the number and percentage of fans. Below the map, you'll see your top three ranked countries. If you're looking at a Facebook Page, you'll also be able to toggle between analyzing Your Fans or People Reached, using the drop down towards to the top right of the chart.

📝 For Facebook, "Fans" is people who have specifically "liked" your page and this number and does not include followers. For Instagram, "Fans" is your followers.

Adding charts to a custom report

Finally, you can add any of the tables and charts from this area to a custom report. Simply click the plus button at the top right of any chart you'd like to include. Learn more about creating custom reports here.

You can also export all data as both CSV and image files using the Export as... button.

export data

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