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Performance overview

The Overview tab within Buffer's analytics dashboard provides insight into your overall engagement levels, including a full metrics breakdown chart, allowing you to view your performance and followers over time. 

πŸŽ₯ Keen to learn more about your analytics? View our tutorial videos here!

Start by selecting the channel you'd like to analyze on the left hand side of your dashboard, and then selecting the Overview tab.

This article contains the following sections:

  1. Filtering your report
  2. Diving into your report
  3. Adding tables and charts to a custom report
  4. Facebook metrics
  5. Instagram metrics
  6. Twitter metrics
  7. LinkedIn metrics

Filtering your report

If you have multiple social channels of one network (e.g. multiple Facebook accounts), you can change the channel at the top, as well as the date range you'd like to analyze.

performance overview

Diving into your report

Performance table

This table shows key performance metrics for each social channel. When you select a date range in this table, you’ll see aggregate metrics attained. You will also see engagements for posts that were published before the date range if they continue to perform within the dates you’ve selected. This is different than the Posts tab, which only shows engagements on posts that were published during the chosen date range. Learn more here.

Buffer's analytics tools also include insights for boosted Facebook posts or promoted Instagram posts. Organic posts and boosted posts are represented by blue and green respectively in the bar chart.

To see an exact breakdown between organic and paid, hover over the respective bar charts.

πŸ“If you’re not seeing any boosted posts data, it could be because you need to allow permission for this. Learn how to allow ad data. Ads created through Facebook Ads Manager are not included at the moment. Let us know if this is something you'd like to see! 

Average performance chart

This chart shows you the average performance per post. This includes posts that may have been sent outside of the date range, if they continue to receive engagements within your chosen date range.

This chart will help you identify, set and measure performance goals. You’ll see your organic posts and boosted posts represented by blue and green in the bar charts. This is a good table to review regularly to help build up a strong intuition on performance over a long period of time.

Metrics Insights chart

This chart allows you to gain insight into the general engagement of your posts, your overall number of followers and to compare performance over periods of time.

You can choose to view the performance for the previous period as well, which will allow you to compare metrics for the same amount of time immediately proceeding the selected date range. When you hover over a specific date, you’ll see a breakdown of organic and paid data. In an ideal world, previous period totals would always be lower than the current period.

Adding tables and charts to a custom report

Finally, you can add any of the tables and charts from this area to custom report. Simply click the plus button at the top right of any chart you'd like to include. Learn more about creating custom reports here.

You can also export all data as both CSV and image files using the Export as... button.

export data

Facebook metrics

The table below provides an overview of which metrics are available in each table and chart. You can find a detailed description of each metric here. All metrics are pulled from Facebook's Graph API.

  Performance table Average performance chart Metrics breakdown chart
Posts βœ“   βœ“
Post Reach βœ“   βœ“
Post Impressions βœ“ βœ“ βœ“
Page & Post Engagements βœ“ βœ“ βœ“
Link Clicks βœ“ βœ“ βœ“
Reactions βœ“   βœ“
Comments     βœ“
Shares     βœ“
Engagement Rate     βœ“
Engaged Users βœ“   βœ“
New Fans βœ“   βœ“
Total Fans     βœ“

Instagram metrics

The table below provides an overview of which metrics are available in each table and chart. You can find a detailed description of each metric here. All metrics are pulled from Instagram's Graph API.

  Performance table
Average performance chart Metrics breakdown chart
Posts βœ“   βœ“
Reach βœ“   βœ“
Impressions βœ“ βœ“ βœ“
Likes βœ“ βœ“ βœ“
Comments βœ“ βœ“ βœ“
Video Views     βœ“
Post Saves     βœ“
Engagement Rate     βœ“
New Followers βœ“   βœ“
Total Fans     βœ“

Twitter metrics

The table below provides an overview of which metrics are available in each table and chart. You can find a detailed description of each metric here. All metrics are pulled from Gnip, which is Twitter’s enterprise data service.

  Performance table Average performance chart Metrics breakdown chart
Tweets βœ“   βœ“
Impressions βœ“ βœ“ βœ“
Engagements βœ“ βœ“ βœ“
Clicks βœ“ βœ“ βœ“
Likes βœ“   βœ“
Replies βœ“   βœ“
Retweets βœ“   βœ“
Engagement Rate     βœ“
New Followers βœ“   βœ“
Total Followers     βœ“

LinkedIn metrics

The table below provides an overview of which metrics are available in each table and chart. You can find a detailed description of each metric here. All metrics are pulled from LinkedIn's Marketing Analytics APIs.

  Performance table Average performance chart Metrics breakdown chart
Followers βœ“   βœ“
New Followers βœ“   βœ“
Posts βœ“   βœ“
Impressions βœ“ βœ“ βœ“
Clicks βœ“ βœ“ βœ“
Likes     βœ“
Comments     βœ“
Shares     βœ“
Engagements     βœ“
Engagement Rate βœ“ βœ“ βœ“
Page Views     βœ“

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