Performance overview

The Overview tab in Buffer Analyze provides insight into your overall engagement levels, including a full metrics breakdown chart, allowing you to view your performance and followers over time.

Start by selecting the social network you'd like to analyze on the left hand side of your dashboard, and then selecting the Overview tab.

This article contains the following sections:

  1. Filtering your report
  2. Diving into your report
  3. Adding tables and charts to a custom report
  4. Facebook metrics
  5. Instagram metrics
  6. Twitter metrics

Filtering your report

If you have multiple social accounts of one network (e.g. multiple Facebook accounts), you can change the account at the top, as well as the date range you'd like to analyze.

performance overview

Diving into your report

Performance table

The performance table shows aggregate metrics attained during the selected date range. Metrics on posts that were published before the selected date range will be included if they continue to perform.

This table is designed to give you at-a-glance insight into how you're performing over a specified date range. These are key performance metrics for each social network and you want to see lots of green! Check this table regularly to help build up your long-term intuition on overall performance.

Average performance chart

The average performance chart shows you the average performance per post, for all of the posts sent during the selected date range.

This chart will help you identify, set and measure performance goals. This is also a good table to review regularly, to help build up a strong intuition on performance over a long period of time.

Metrics Insights chart

The metrics insights chart allows you to view performance metrics and followers over time. You can choose to view the performance for the previous period as well, which will allow you to compare metrics for the same amount of time immediately proceeding the selected date range. In the legend at the bottom of the chart, you will find the total number of the chosen metric over the selected date range.

This chart allows you to gain insight into the general engagement of your posts, your overall number of followers and to compare performance over periods of time. In an ideal world, previous period totals would always be lower than the current period.

Adding tables and charts to a custom report

Finally, you can add any of the tables and charts from this area to custom report. Simply click Add to Report button at the top right of any chart you'd like to include. Learn more about creating custom reports here.

You can also export all data as both CSV and image files using the Export button.

export data

Facebook metrics

The table below provides an overview of which metrics are available in each table and chart. You can find a detailed description of each metric here. All metrics are pulled from Facebook's Graph API.

  Performance table Average performance chart Metrics breakdown chart
Posts  
Post Reach  
Post Impressions
Page & Post Engagements
Link Clicks
Reactions  
Comments    
Shares    
Engagement Rate    
Engaged Users  
New Fans  
Total Fans    

Analyze will pull in Facebook ad metrics from your boosted posts. These boosted metrics are fully aggregated with your organic metrics for that post and can't be segmented. We are currently unable to pull in metrics from ads created within the Facebook Ads Manager.

Instagram metrics

The table below provides an overview of which metrics are available in each table and chart. You can find a detailed description of each metric here. All metrics are pulled from Instagram's Graph API.

  Performance table
Average performance chart Metrics breakdown chart
Posts  
Reach  
Impressions
Likes
Comments
Video Views    
Post Saves    
Engagement Rate    
New Followers  
Total Fans    

We are currently unable to pull in likes on boosted posts due to limitations with Instagram's Graph API. For example, if you shared a post and it received 50 likes, Analyze would show 50 likes. However, if you then boosted the post and it received a further 500 likes, Analyze would still only show 50 likes. We're sorry about this limitation.

Twitter metrics

The table below provides an overview of which metrics are available in each table and chart. You can find a detailed description of each metric here. All metrics are pulled from Gnip, which is Twitter’s enterprise data service.

  Performance table Average performance chart Metrics breakdown chart
Tweets  
Impressions
Engagements
Clicks
Likes  
Replies  
Retweets  
Engagement Rate    
New Followers  
Total Followers    

We are unable to show Twitter ads /promoted tweets in the data at this time.

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