When you connect your Twitter account, 28 days of data will be backfilled. The table below provides a description of each metric that appears within Buffer's analytics. All metrics are pulled from Gnip (Twitter's enterprise data service) and Twitter API v2.
| Tweets | The number of tweets sent, not including retweets or replies. |
| Impressions | The number of times people saw your tweets, either in their timeline or search results. |
| Engagements | The number of times users interacted with your tweets. The Twitter API version that we are using does not offer an aggregated engagements number for each tweet. Therefore, we are calculating the engagements number ourselves, using a sum of likes, replies, retweets, quotes, link clicks, and profile clicks. Other engagement types, such as app opens, app install attempts, and hashtag clicks, are not included. |
| Engagement Rate | The percentage of impressions that resulted in an engagement (number of engagements divided by the number of impressions). In this calculation, engagements is as per the description above. |
| Likes | The number of likes your tweets received. |
| Retweets | The number of times your tweets were retweeted. |
| Replies | The number of replies on your tweets. |
| Clicks | The number of clicks your tweets received. |
| New Followers | The number of followers you gained or lost. |
| Total Followers | Your total number of followers. |