I can’t log in to my Buffer account
Having trouble logging in? Don’t worry, we’ll help you get back into Buffer as quickly as possible. This guide walks through the most common login issues and how to fix them, including password resets, missing emails, two-factor authentication, account access problems, and browser loading issues.
📝 This article focuses on logging in to Buffer on the web at login.buffer.com and publish.buffer.com. If you’re having trouble with the Buffer mobile app, see How to fix login issues in Buffer's mobile app.
In this article:
- Why Buffer's emails might not be reaching you
- I've lost access to the email on my account
- Unlocking your account after too many login attempts
- I've lost access to my two-factor authentication (2FA)
- Buffer doesn’t recognize my email address
- I’m stuck on a loading screen or seeing “Buffer couldn’t load”
How do I reset my Buffer password?
- Go to our password reset page.
- Enter the email address associated with your Buffer account.
- Check your inbox for a password reset email from hello@youraccount.buffer.com with the subject line "Choose a new password for Buffer."
- Click the link in that email and follow the steps to set a new password.
💡Tip: Enter your email address and new password manually instead of using a password manager or your browser’s autofill. These tools can sometimes add outdated or incorrect information without you noticing. Passwords are case-sensitive, so make sure the capitalization matches exactly.
I didn’t receive the password reset email
If the password reset email hasn't arrived, please:
- Search your email inbox for the subject line “Choose a new password for Buffer.”
- Check your spam or junk folder.
- Double-check which email address you used to sign up. It’s common to create an account with one email address, then later try logging in with another, such as a personal email instead of a work email, or the other way around. Also, check for small differences in spelling or formatting.
Why is Buffer asking me to verify my login attempt?
If you’ve entered the correct email address and password but see a screen asking you to confirm your recent login attempt, this is a security check, not an error. Buffer may ask you to verify your login when we detect a sign-in from a new device or location.
To verify your login:
- Go to your email inbox and look for the newest email from hello@youraccount.buffer.com with the subject line “Confirm your recent login attempt.”
- Open the email and click the button labeled Login to your account. You’ll then be logged in automatically. This step is essential to complete your login,

📝 Notes
-
Each login attempt sends a new email, invalidating the previous one. Refresh your inbox and click the button in the most recent email.
If the button or link doesn’t work, or you see a “failed to verify login” message, start a new login attempt. Then, open the newest email and click the button there.
- Why am I being asked to confirm, even on a computer I always use? You’re seeing this additional security check because you don't have two-factor authentication (2FA) set up, and we notice a sign-in that looks new: a different IP address or location, a new or updated browser or device, or a long gap since you last logged in.
I didn’t receive the login confirmation email
- Check your spam, junk, trash, and any quarantine folders, as this email can sometimes get caught in the wrong place. The subject line is "Confirm your recent login attempt."
- Add the following addresses as safe or approved senders in your email settings. Some email providers may refer to this as an allowlist or whitelist.
- *@buffer.com
- *@youraccount.buffer.com
- cio51677.buffermail.com
- cio51677.buffer.com
- cio51677.youraccount.buffer.com
- If you use a company, organization, school, or government email address, contact your IT department or email administrator. Ask them to check whether emails from Buffer are being held in a quarantine or security folder. They may need to release the emails and add the addresses above as safe or approved senders. Some email systems may refer to this as allowlisting or whitelisting.
- Try logging in again to generate a new confirmation email, then open the most recent email in your inbox. Older confirmation links will stop working once a new email is sent.
Why Buffer's emails might not be reaching you
If you’re not receiving the password reset or login confirmation email after checking your folders and allowing emails from Buffer, the email may be blocked before it reaches your inbox. This can happen for a few common reasons:
- Emails to your address may have been paused (email suppression). If a previous email to you bounced or was marked as spam, our system may automatically stop sending emails to that address to protect email delivery. Please contact us, using a different email address if needed, and ask us to check whether emails to your address have been paused.
- Your organization’s email security may be filtering Buffer emails. Corporate, school, or government email systems can sometimes quarantine our emails or remove buttons from them. Ask your IT team or email administrator to release Buffer’s emails and add our email addresses as safe or approved senders.
- A masked, relay, or forwarding address may be causing delivery issues. Addresses like Apple’s Hide My Email, other relay services, or shared group aliases may not always receive automated login emails reliably. Use a direct personal inbox, or contact us to update the login email on your account.
- There may be a temporary email delay. Some mail servers briefly hold or slow automated emails. Wait a few minutes, then request a new email and open the most recent one.
I've lost access to the email on my account
If you can no longer access the email address on your Buffer account, you won’t be able to receive password reset or login confirmation emails. This can happen if the mailbox was closed, you’ve left a company, the address belongs to someone else, or there was a typo when the account was created.
Please email us at hello@buffer.com from the email address you’d like to use going forward. Let us know you’ve lost access to the email on your account and include enough information for us to verify ownership.
How we verify ownership:
- Paid plans: the last 4 digits of the credit card on file, plus its expiration date.
- Free plan: the names and links of the social channels connected to your Buffer account.
Once we confirm ownership, we’ll update the login email and send you a link to confirm the change. If your account was created with a small typo in the email address, let us know the correct address, and we can fix it the same way.
Unlocking your account after too many login attempts
After 10 failed login attempts, your account will be temporarily locked. You’ll need to wait 1 hour before trying again. When this happens, you’ll see a screen that says “Account locked temporarily” with a Take me back button.
If you believe this was a mistake, or you'd like to get back in sooner than an hour, email us at hello@buffer.com from the same email address you use to log in, and we'll unlock it for you.
Please include your IP address when you get in touch. You can find it at https://www.whatsmyip.org/.

I've lost access to my two-factor authentication (2FA)
If you've lost access to your two-factor authentication method (for example, the authenticator app on a phone you no longer use), email us at hello@buffer.com from the same email address you use to sign in, and we'll run through a few security checks to get you back into your account.
Buffer doesn’t recognize my email address
If Buffer doesn’t recognize your email address, or you request a password reset and no email arrives, there may not be a Buffer account associated with the exact email address you entered. Reset and login emails are only sent when they match an existing account.
Check any personal, work, or alternate email addresses you may have used to sign up. Watch for small typos or variations, such as name@company.com instead of name@companies.com .
Email us at hello@buffer.com with any email addresses you may have used, along with the names or links to the social channels connected to your account. We’ll confirm whether there’s an account connected to those details and help you regain access.
I’m stuck on a loading screen or seeing “Buffer couldn’t load”
If your email and password are accepted but Buffer doesn’t finish loading, you may see the Buffer logo loading continuously, a blank white screen, or a message that says “Buffer couldn’t load.”
This usually means something in your browser, an extension, or your network is preventing Buffer from loading properly. It’s typically not related to your account.
Work through these in order, and stop as soon as you're in:
- Try a private or incognito window. If Buffer loads there, the issue is likely caused by a browser extension or cached data.
- Disable ad blockers, privacy extensions, or anti-tracking extensions for Buffer, then reload the page.
-
Turn off tracking protection for Buffer:
Firefox: turn off Enhanced Tracking Protection for Buffer, or add an exception.
Brave: lower or turn off Shields for Buffer.
Chrome: if Enhanced Safe Browsing is on, try turning it off temporarily.
- Turn off any VPN, proxy, antivirus, firewall, or DNS protection tools, as these can sometimes block Buffer. If you’re on a work or school network, try a personal network or your phone’s hotspot.
- Update your browser and operating system, or try a different modern browser. Buffer needs a current browser to load properly, and very old browser or operating system versions may only show a loading spinner.
- Clear your browser cache and cookies, then reload Buffer.
- Check for an outage at status.buffer.com.
📝 Need help logging in? Send us an email at hello@buffer.com, and our Advocacy team will be standing by to assist!