Shortening and unshortening links on the Buffer mobile app
Shortening links is a common practice when sharing URLs on social media so they have a smaller presence or character count than a full URL. By default, links in Buffer will not be shortened, however, you can choose to have your links shortened automatically if you prefer.
In this article:
- As of April 17, 2025, all channels for Free users will be set to "No Shortening" by default, including those that had buff.ly enabled previously. However, you can enable link shortening for your channels using the steps below.
- Looking for the web version of Shortening and unshortening links?
Enabling link shortening
- Tap Publish at the bottom of the app.
- Select the channel where you'd like to enable link shortening.
- Tap the channel name again.
-
Tap the ⚙️ Settings icon.
- Under the "Composing" area, tap Link Shortening and select buff.ly.
Unshortening links by default
- Tap Publish at the bottom of the app.
- Select the channel where you'd like to enable link shortening.
- Tap the channel name again.
- Tap the ⚙️ Settings icon.
- Under the "Composing" area, tap Link Shortening and then choose No Shortening.
Setting up your custom link shortener
Follow the steps from this article to set up your custom link shortener account.