Using Templates in Buffer
We’re excited to introduce Templates, a powerful new feature designed to help you quickly create high-quality, engaging social media content using professionally crafted templates.
In this article:
- What are Templates?
- Why use Templates?
- How to use Templates
- Tips for getting the most out of Templates
- FAQ
What are Templates?
Templates are pre-defined content formats that guide you through creating impactful social media posts. Whether you're promoting a blog post, sharing customer testimonials, or running a limited-time offer, templates provide a clear structure to make your message stand out.
Instead of starting from scratch, you can select a template tailored to your goal and customize it with your own text, links, and visuals.
Why use Templates?
Templates help you:
- Save time by skipping the blank page.
- Stay consistent with your brand voice and style.
- Increase engagement with proven post structures.
- Stay inspired with new content ideas.
How to use Templates
- Click + New Post in the top right corner of your dashboard to open the composer.
- Click the Templates button in the top-right toolbar.
- Browse by category — All, Tip, Case Study, and more — or scroll through to explore everything available.
- Click a template that catches your eye and the composer will be pre-filled with a content structure to work from.
- Make it yours! Swap in your own text, add your media, and schedule when you're ready.
Tips for Getting the Most Out of Templates
- Use templates for idea generation when you’re feeling stuck or short on time.
- Rotate template types to keep your content balanced and engaging throughout the week.
- Customize the text to match your brand’s tone and personality—templates are a starting point, not a rule.
- Use Tags to test and track performance to see which types of templates generate the most engagement, clicks, or conversations.
- Tailor templates to your audience—think about what kind of content your followers typically engage with.
FAQ
Where can I access Templates?
Templates are available in the Publish composer — just click the Templates button in the top-right toolbar when composing a post.
Can I create ideas from Templates?
Although it was previously possible to create ideas from Templates, it is only possible to create posts from Templates at this time.
📝 Need help using Templates? Send us an email at hello@buffer.com and our Advocacy team will be standing by to assist!