Using Buffer's Template Library

We’re excited to introduce our Template Library—a powerful new feature designed to help you quickly create high-quality, engaging social media content using professionally crafted templates.
In this article: 

What are Templates?

Templates are pre-defined content formats that guide you through creating impactful social media posts. Whether you're promoting a blog post, sharing customer testimonials, or running a limited-time offer, templates provide a clear structure to make your message stand out.
Instead of starting from scratch, you can select a template tailored to your goal and customize it with your own text, links, and visuals.

Why use Templates?

Templates help you:
  • Save time by skipping the blank page.
  • Stay consistent with your brand voice and style.
  • Increase engagement with proven post structures.
  • Stay inspired with new content ideas.

How to use Templates

  1. Go to your Buffer dashboard.
  2. Click "Create" at the top of the dashboard
  3. Select Templates from the left side bar.

  4. Here you can filter templates by topic or choose to view them all.

    Filter templates by topic

  5. Choose a template that fits your content goal.
  6. Choose Save as Idea if you’d like to create an idea from the template or choose Create Post.

  1. Customize the suggested text, hashtags, and emojis.
  2. Add your image, video, or link.
  3. Choose Save as idea to create an idea or Create Post to schedule a post from the template.

Examples of Available Templates

  • What happened in our business this month - break down your wins and losses to give a behind the scenes look into your business.
  • My step-by-step process that actually works - a walk-through of your process that anyone can replicate
  • What I wish I knew before starting my business - a quick list of things you would do differently if you were starting today
  • Is this overrated - or just misunderstood? - asking questions about today's popular trends
  • Creators to follow in my niche - creators to inspire your audience

Tips for Getting the Most Out of Templates

  • Use templates for idea generation when you’re feeling stuck or short on time.
  • Rotate template types to keep your content balanced and engaging throughout the week.
  • Customize the text to match your brand’s tone and personality—templates are a starting point, not a rule.
  • Use Tags to test and track performance to see which types of templates generate the most engagement, clicks, or conversations.
  • Tailor templates to your audience—think about what kind of content your followers typically engage with.

📝 Need help using Templates? Send us an email at hello@buffer.com and our Advocacy team will be standing by to assist!

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.