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A guide to using Buffer's Start Page

Buffer’s Start Page gives you a blank canvas to bring your business to life. It’s a simple, beautiful, flexible page that you can put together in minutes, update in seconds, and share across your social profiles.

This article contains the following sections:
  1. How to build your Start Page
  2. How to use content blocks with your Start Page

  3. How to unpublish your Start Page

How to build your Start Page

    1. To access Start Page click on the Start Page button in the navigation menu. You’ll see some default content populated to give you an idea of what you can create using Start Page, however you will be able to customize all of the content.

    2. Click on Appearance to make your page stand out. You can choose your preferred Theme, Button Color and Font. The preview is automatically updated as you make changes within the Appearance tab.



    3. Start Page is comprised of content blocks that allow you to customize the page by editing, adding, moving or removing elements of the page. You can access the content blocks that are active on your Start Page by clicking the Layout button on the right hand side of the screen.


    4. Blocks can be edited by clicking directly on the block you’d like to edit. You can also click on the pencil icon that appears when hovering over a block within the Layout area.


      📝 Note that clicking on a block within the preview section doesn’t take you to editing that block in the Layout section. You must click on the block under the Layout section.

    5. When you are done editing a content block, your edits will be reflected in the preview panel on the left side of the page once you click outside the area of the text composer. 


    6. If you want to remove a content block, click on the trashcan icon that appears when hovering over a block in the Layout area. You can also click on the trashcan icon that appears when editing a specific content block.



    7. If you want to hide a block without deleting it, click on the hide icon. This could come in handy when you don't need a block presently but would need it again later.

    8. If you want to add a new content block, click on Add Block, then select the type of content block you wish to use.


    9. Blocks can be repositioned by dragging and dropping them to your preferred spot.


    10. Once you are done making all of your desired edits, click on Publish Changes.


📝 Start Page counts as a channel just like any other social channel that you have connected to Buffer. If you are on any of our paid plans, publishing a Start Page means you have to pay for an extra channel. On the Free plan, it counts as one of the 3 channels you can have.

  1. From there, you will be asked to Choose your Start Page domain. Enter the name of your business or brand, then click Publish Start Page.


  2. If you need to edit the domain of your Start Page, click on the settings icon at the bottom right of the page.


  3. Click on Copy Link to easily copy the link to your Start Page.

  4. Once you have copied your link, you will be shown quick links to the settings page of your social media channels so you can easily add the link to your Start Page to your socials.

  5. Click on Statistics to view your daily, weekly and all time traffic as well as how many clicks all your links, including your social links are getting. NB. Please republish your Start Page to get the statistics on the clicks on your links. 


📝 Notes

  • Buffer's Start Page supports the following image formats: JPEG, JPG, PNG and GIF.
  • The maximum image file size supported is 10MB for JPEG, JPG and PNG, and 3MB for GIFs.
  • The maximum image size is 1024 x 1024.
  • Start Page viewing is optimized on mobile, but Start Page creating and editing is optimized on desktop.
  • When you make an edit to your Start Page Layout, you will see them reflected within the Preview once you click outside the area of any of the text composers. 
  • Buffer customers with Admin permissions are able to create and edit that organization's Start Page. Unfortunately, Start Page is not accessible by non-Admin team members. Here, you can learn more about changing user permissions in your organization.
  • Start Pages are deleted automatically whenever the corresponding Buffer account is deleted.  

How to use content blocks with your Start Page

Let’s learn more about each content block and how to customize them for your specific business or brand.

  1. Header
  2. Link
  3. Text
  4. Image
  5. Video
  6. Social links


Click on the Header block on the right hand side to edit the header information. The Header is the first thing people will see when they land on your Start Page, and should represent your brand or the content you are sharing. You can customize the Header with your brand name, a background image, a logo, and a few words about your brand or the purpose of the Start Page.

📝 Please note, the Header section cannot be deleted from your Start Page, as noted by the lock icon. Each Start Page is limited to having one Header block. You will be able to edit the default Header block, but will not be able to create your own from scratch. The Header block cannot be repositioned.

  1. Under Logo or personal photo, click on Upload Image to upload your logo or image.

  2. Enter the name of your business or brand in the text box under Your business or personal name

  3. Share more about your business within the section A few words about you or your business. This has a 150 character limit. 

  4. Under Header Format  select your preferred option. If an option With banner is selected, you would be able to upload a background image. The recommended size for your background image is 640 x 200 with the main elements in the safe zone.  image.png


Click on the Link content block. You can add a link to another page, blog or any other URL that you want to direct your audience towards.

  1. Edit the text in the Label section.

  2. Now, add the full URL under the Link section.


Text blocks can be used to add extra details about your business or brand.

  1. Enter your desired text under the Text section.

  2. Click outside the area of the text composer to see the changes reflected in the Preview. 


You can add images to your Start Page by using the Image content block.

  1. Click Upload Image to upload your image

  2. Under the Image caption section, add the caption that should appear below your uploaded image.

  3. If you would like your image to be hyperlinked, update the Link section to include the full URL of the link you wish to include.

  4. Use the Alt Text section to add alternative text to your uploaded image.


This is where you can add a link to a video that you would like to share with your audience.

  1. Under the YouTube Video URL section, add the link to the video you wish to add to your Start Page.

  2. Click outside the area of the text composer to see the changes reflected in the Preview. 

Social links

Here, you can add links to all of your social media sites.

  1. Click on the Add Icon Link drop down, then select the desired social icon from the list below.

  2. Add your desired URL to the Link section for each social link.

How to unpublish or remove your Start Page

  1. From your Start Page dashboard, click on the Settings wheel in the lower right corner of the page.
  2. Click Unpublish My Page.
  3. Click the Confirm and Unpublish button.


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