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A guide to using Buffer's Start Page

Buffer's Start Page is a place for your business to call home, allowing you to share what is important to your brand and direct your audience towards the content you care about. It empowers you to create beautiful, custom landing pages without the need for engineering or design skills, and helps get your content out there, faster.

If you have a business, you need a website. But if you’re just starting out, and focused on getting your first sales, you might be thinking that websites are expensive and too complicated to maintain. You don’t need all the bells and whistles, just an online home to showcase your brand and sell your work. Buffer’s Start Page gives you a blank canvas to bring your business to life. It’s a simple, beautiful, flexible page that you can put together in minutes, update in seconds, and share across your social profiles.

This article contains the following sections:

  1. Who can use Buffer's Start Page?
  2. How can you use Buffer's Start Page?
  3. How to build your Start Page
  4. How to use content blocks with your Start Page

Who can use Buffer's Start Page?

Start Page can be used by everyone, including small businesses, influencers, nonprofits or charities, musicians, event planners, or anyone building a personal brand.

A Start Page allows you to share your content with the world in a simple and beautiful way, and the possibilities are endless!

How can you use Buffer's Start Page?

Buffer's Start Page can help many different types of organizations and brands share their content faster:

  • Are you thinking of building a website but don’t have the time or budget for it currently? A Start Page is a great way to get your content out into the world without spending too much time or money!
  • Are you are an individual building your personal brand? A Start Page is the ideal way to share everything about yourself in a quick and sleek way.
  • Have you been looking for a space to share links to various places online where your audience can find you? You can do that with a Start Page!
  • Are you planning an event? You can use a Start Page to share all the details.

Feeling inspired? Let’s get right to it.

How to build your Start Page

  1. To access Start Page click on the Start Page button in the navigation menu. You’ll see some default content populated to give you an idea of what you can create using Start Page, however you will be able to customize all of the content.

  2. Start Page is comprised of content blocks that allow you to customize the page by editing, adding, moving or removing elements of the page. You can access the content blocks that are active on your Start Page by clicking the Layout button on the right hand side of the screen.

  3. Blocks can be edited by clicking directly on the block you’d like to edit. You can also click on the pencil icon that appears when hovering over a block within the Layout area.

    📝 Note that clicking on a block within the preview section doesn’t take you to editing that block in the Layout section. You must click on the block under the Layout section.

  4. Once you are finished editing a content block, be sure to click Save Changes to see your edits reflected in the preview panel on the left side of the page.

  5. If you want to remove a content block, click on the trashcan icon that appears when hovering over a block in the Layout area. You can also click on the trashcan icon that appears when editing a specific content block.

  6. If you want to add a new content block, click on Add Block, then select the type of content block you wish to use.

  7. Blocks can be repositioned by dragging and dropping them to your preferred spot.

  8. Once you are done making all of your desired edits, click on Publish Changes.

  9. From there, you will be asked to Choose your Start Page domain. Enter the name of your business or brand, then click Publish Start Page.

  10. If you need to edit the domain of your Start Page, click on the settings icon to the right of your domain name.

How to use content blocks with your Start Page

Let’s learn more about each content block and how to customize them for your specific business or brand.

  1. Header
  2. Link
  3. Text
  4. Image
  5. Video
  6. Social links

📝 Notes

  • Buffer's Start Page supports the following image formats: JPEG, JPG, PNG and GIF.
  • The maximum image file size supported is 10MB for JPEG, JPG and PNG, and 3MB for GIFs.
  • The maximum image size is 1024 x 1024.
  • Start Page viewing is optimized on mobile, but Start Page creating and editing is optimized on desktop.
  • At this time, it is only possible to create one Start Page per Buffer account. We hope to add additional functionality here in the future.
  • When you make an edit to your Start Page, you will need to click Save Changes within the block editor for your changes to be reflected within the Preview.


Click on the Header block on the right hand side to edit the header information. The Header is the first thing people will see when they land on your Start Page, and should represent your brand or the content you are sharing. You can customize the Header with your brand name, a background image, a logo, and a few words about your brand or the purpose of the Start Page.

📝 Please note, the Header section cannot be deleted from your Start Page, as noted by the lock icon. Each Start Page is limited to having one Header block only. You will be able to edit the default Header block, but will not be able to create your own from scratch. The Header block cannot be repositioned.

  1. Under Logo or personal photo, click on Upload Image to upload your logo or image.

  2. Under Image background click on Upload Image to set your preferred background image.

  3. Enter the name of your business or brand in the text box under Your business or personal name

  4. Share more about your business within the section A few words about you or your business.

  5. Click Save Changes when you are finished.


Click on the Link content block. You can add a link to another page, blog or any other URL that you want to direct your audience towards.

  1. Edit the text in the Label section.

  2. Now, add the full URL under the Link section.

  3. Click Save Changes when you are finished.


Text blocks can be used to add extra details about your business or brand.

  1. Enter your desired text under the Text section.

  2. Click Save Changes when you are finished.


You can add images to your Start Page by using the Image content block.

  1. Click Upload Image to upload your image

  2. Under the Image caption section, add the caption that should appear below your uploaded image.

  3. If you would like your image to be hyperlinked, update the Link section to include the full URL of the link you wish to include.

  4. Use the Alt Text section to add alternative text to your uploaded image.

  5. Click Save Changes when you are finished.


This is where you can add a link to a video that you would like to share with your audience.

  1. Under the Embedded URL section, add the embedded URL of the video you wish to add to your Start Page.

    📝 Please be sure to use the correct embed link. For example, just grabbing the YouTube share link won’t allow Buffer to pull in your video. It is necessary to grab the URL from the embed code itself.

  2. Click Save Changes when you are finished.

Social links

Here, you can add links to all of your social media sites.

  1. Click on the Add Icon Link drop down, then select the desired social icon from the list below.

  2. Add your desired URL to the Link section for each social link.

  3. Click Save Changes when you are finished.

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