How locations work when scheduling Instagram posts through Buffer

Bring new eyes to your Instagram posts by adding a location. You can tag locations in two ways:

  1. Type in a popular location, such as a city you live in or have traveled to.
  2. Or, use a business name by typing in the name of the Facebook Page associated with that business in the location field. If the Facebook Page has a location set up, it'll populate in your search results.

Instagram post with

📝 Check out this guide from Facebook if you'd like steps on adding a location to your own Facebook Page. It's important that this checkbox is ticked. If it's not ticked, this will result in the location being hidden on Instagram.

When your post is published, the name of the location or the name of the Facebook Page will be shown beneath the Instagram account handle. Clicking on that hyperlink will take the user to a view showing both the "Top" and "Recent" posts tagged with that same location.


Image of a published Instagram post next to an image of the location within Instagram's map feature

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