What is Buffer and where can I watch a demo?

Buffer is a social media management software made for small businesses, providing the tools they need to schedule posts, analyze the results, and engage with their community. Learn more about our plans and pricing here.

Publishing

Build your audience and grow your brand on social media

Plan, collaborate, and publish thumb-stopping content that drives meaningful engagement and growth for your brand. You can publish posts through our web application at buffer.com, through our mobile app, or through the browser extension.

To get started, you'll connect your social channels:

You might not have a polished post in mind just yet, but that doesn't mean you can't jot down some ideas in the Create space. Here's how it works:

To make scheduling posts as efficient as possible, set up your posting schedule and adjust a few other channel settings:

You're there! It's time to start scheduling. You'll learn the basics in this video (but don't hesitate to dig into some ✨pro tips when the time feels right):

Analytics

Get in-depth insights to grow your brand on social media

Our in-depth reporting tool allows you to measure social media performance, create beautiful reports, and get recommendations to grow reach, engagement, and sales. Features include insights into posting behaviour (e.g. which day is most effective to post, what kind of content is getting you the highest levels of engagement), a complete post breakdown with sorting, Instagram stories analysis tools, and the ability to create custom reports with PDF export (on certain plans).

Engagement

Build a loyal and engaged audience across all of your social channels

Every time an Instagram comment goes unanswered, an opportunity to create a lifelong customer is lost. By contrast, the best marketers today are building loyal fans and followers by interacting with their audience and nurturing their brand in the comments. We’ve created a comment inbox feature that helps you turn every Instagram comment into a meaningful interaction. Features include a grid of all your Instagram posts, allowing you to effortlessly reply to each comment, sentiment labels, and hotkeys.

🎥 Video coming soon!

Working with a team

Collaborate with ease to maintain posting consistency

It's great to work solo, but if you have team members available to support you with your social posting, let's get them acquainted with their plan navigation, permissions, and posting routine.

Let's start by adding users and setting up permissions, or if you're a user on someone else's organization, here's some advice on getting started as a user in an organization. Take a peek at it all in video form here:

Users with Approval Required access, this one's for you. You'll draft posts and then send them for approval by the Organization owner, an Admin, or someone with Full Posting access. Here's how:

And, as the Owner, Admin, or user with Full Posting access, you can approve posts in a few steps:

Start Page

Showcase the best of your brand

When you’re just starting out your business and focused on getting your first sales, you might be looking for an online home to showcase your brand and sell your work. Buffer’s Start Page gives you a blank canvas to bring your business to life. It’s a simple, beautiful, flexible, mobile-friendly landing page that you can put together in minutes, update in seconds, and share across your social profiles. Feeling inspired? Let's get started.