Troubleshooting failed Instagram posts

There are two errors we see more commonly for Instagram posts that have failed to send, which are described in this guide.

Error messages and solutions

The error message you see The technical error message from Instagram that we see Solution
"It looks like Buffer has lost the authorization to post to this social account. Please reauthorize and try again. If the issue persists, please get in touch!" "Failed to create image media container -> Graph API exception: (#10) Application does not have permission for this action." Check the Buffer app settings in Facebook Business Integrations, and ensure all Facebook Pages are selected. Please jump here for detailed steps
"Oh, no! We ran into a known Instagram bug while sending this through. Would you mind trying the troubleshooting steps here?" "Failed to publish media container → Graph API exception: The requested resource does not exist" Switch your Instagram account back to a personal profile and then reconvert it to a business account. Please jump here for detailed steps.

Checking the Buffer app settings in Facebook Business Integrations

  1. Click on the small drop down arrow at the top right of your screen and then click Settings & privacy > Settings. From there, click Business integrations on the left hand side (or click this link).

  2. Find Buffer in the list of integrations and click View and edit.

  3. In the pop up window, we need to ensure that all Facebook Pages are checked in all sections. Once you've checked all Pages, click Save. If you don’t see any individual Pages listed here, it means that you’ve previously granted Buffer permissions to access all Pages, which is the ideal setup. In this case, you won’t need to check any Pages here, and instead you’ll need to reestablish the authorization, as described in step 5.

  4. Once that's done, head back over to Buffer and refresh your Instagram account. Be sure you are refreshing using a Facebook personal profile that has the admin role on the Facebook Page connected to the Instagram account.

  5. If you still see the same error, or you didn’t see Pages to add in step 3, you'll need to remove Buffer from Business Integrations in Facebook entirely, in order to then reestablish the authorization for Buffer for access your Facebook account with the correct permissions. You can do that by checking the box next to Buffer and clicking Remove.

    📝 It's important to note that this will disconnect any existing Facebook and Instagram accounts you have connected to Buffer and those will need to be refreshed.

  6. Once that's done, head back over to Buffer and try refreshing your Instagram account again.

Switching your Instagram account back to a personal profile and then reconverting it to a business account

The workaround to resolve this issue is to switch your Instagram account back to a personal profile and then reconvert it to a business account. Follow the steps in this guide to reconvert your Instagram account to a business account. Then, head back over to Buffer and try refreshing the Instagram account that was impacted, following these steps. We're so sorry for this inconvenience.

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