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How hashtags work in Buffer

This guide outlines best practices when it comes to using hashtags within your posts as well as good to knows around when and how Buffer will autocomplete hashtags.

This article contains the following sections:

  1. How hashtags work on Buffer's web application (buffer.com)
  2. How hashtags work in Buffer's mobile app
  3. Number of hashtags permitted for each social channel

How hashtags work on Buffer's web application

When using Buffer on our web application (buffer.com), the autocomplete function only works for Twitter. 

📝 What is autocomplete? The autocomplete function presents a list of potential hashtag options based on the hashtag you start typing. These hashtags will be the ones that Twitter believes are most relevant to you based on the activity on your Twitter account.

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On Facebook, Instagram, and LinkedIn, you can add any hashtag manually, and the hashtag will be hyperlinked once the post is published to the platform.

Pinterest does not hyperlink hashtags, so hashtags sent to Pinterest will not be clickable.

How hashtags work on Buffer's mobile app

Buffer's autocomplete feature works for all social channels: Instagram, Facebook, Twitter, LinkedIn, and Pinterest. 

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When the post is published, the hashtags on Facebook, Instagram, and LinkedIn posts will hyperlink just as if they were sent from the Buffer web application or from the native platform itself. 

Pinterest does not hyperlink hashtags, so hashtags sent to Pinterest will not be clickable.

Using Buffer's hashtag manager

If you're on a Premium or Business publishing plan, you'll have access to the hashtag manager, allowing you to create groups of hashtags to quickly insert into the first comment of any Instagram post you send through Buffer.

There is no autocomplete functionality within the hashtag manager, so it'll be important to double-check that all of your hashtags are spelled as you'd like them to be.

To learn more about the hashtag manager, head over to this article.

Number of hashtags permitted for each social channel

Instagram is the only social network that has a limit on the number of hashtags you can add to a post. You can add up to 30 hashtags to your Instagram posts. While the other platforms have limits on the number of characters permitted in a post, they don't have a maximum number of hashtags you're permitted to add.

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