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Creating ideas in the Buffer mobile app

The inspiration for creating great content can strike anytime or anywhere. When this happens, it should be easy to save your thoughts in one central place so you can access them when you’re ready to turn them into the perfect post. With Ideas, you can store all of your creative concepts in one place and access them across Buffer.

If you’re away from your computer when you get inspired, you can simply open the Buffer mobile app, create a new idea and jot down a few notes or add images, links, or GIFs for later. Come back to your idea later on the web or in the app, edit your idea to add more thoughts, or turn them into drafts or published posts when you're ready.

Jot down details for a future marketing campaign, start dreaming up concepts for a holiday sale, or brainstorm images for a product launch. Once you’re ready to start planning your posts, look closer at those ideas and choose the ones you’d like to build out and move to drafts or the queue. 

You can think of Ideas as the starting place for your content creation process, so you can find them within the new "Content" menu of the mobile app.

📝 Ideas is available on our Free, Essentials, Team, and Agency plans. If you are a legacy customer on our Pro, Premium, or Business plans and would like to switch to our new pricing, please get in touch and we’ll be happy to help! Learn more about why Ideas isn't available on our legacy plans here 

📝This article is designed to help users with the Buffer mobile app. All instructions and screenshots are taken from the iOS app, and any steps that are different on Android are noted. You can find the desktop version of this article here.

This article contains the following sections:

  1. Creating ideas in the mobile app
  2. Editing ideas in the mobile app
  3. Deleting ideas in the mobile app
  4. Scheduling a draft or post from an idea in the mobile app
  5. Creating a Shortcut for Ideas in iOS

Creating ideas in the mobile app

With our mobile app, you can create a new idea whenever imagination strikes. To create a new idea:

  1. Tap the menu bar in the upper left corner of the app (three horizontal lines).
  2. Tap Content.

  3. This should open up the Ideas composer.
    • Tap the composer area to enter some text to share a few details about your idea or paste in a link.
    • Tap the paper clip icon to add images or GIFs to your post.

  4. Once you’re happy with your idea, tap Save to store it for later. The idea should now show in your “Content” dashboard in the app.

Editing ideas in the mobile app

Editing an idea in the mobile app couldn’t be easier!

  1. From the "Content" area, simply tap an idea you want to edit.
  2. The composer will open and you can make any changes you like.
  3. Tap Save to complete the process.

Deleting ideas in the mobile app

To delete an idea:

  1. From the “Content” area, tap the idea you want to delete.
  2. Tap the trash can at the bottom of the idea.

  3. A pop-up message should appear asking you to confirm. Tap Delete Idea and you're done!

Scheduling a draft or post from an idea in the mobile app

Once you’re ready to start drafting a post from your idea, you can either schedule it as a draft or schedule it as a post.

A draft is helpful to use once you’re further along in the content creation process and know where you want to post, but aren’t ready to publish your post yet. Drafts are a great space to continue building out your content concepts.

If your idea feels polished and ready to be published, you can use our scheduling options to create a scheduled post.

To do this:

  1. Tap the post that is ready to be published or scheduled as a draft.
  2. Once the composer opens, tap the paper airplane icon in the right corner.
  3. The composer will open and the social channel you were viewing before opening the composer will already be selected. If you'd like to share to multiple channels, tap the + icon and then tap any channels you'd like to include. You'll then need to tap Done at the top right of your screen. (On Android, you'll need to tap the back arrow at the top right of your screen after choosing the channels you'd like to share to).
  4. Tap Next.
  5. From here, you can choose to Schedule as Draft to save your post as a draft across Buffer OR you can schedule it as a post by choosing your sharing method:
    • Share Now: Your posts will be published immediately, essentially skipping the queue.
    • Share Next: Your posts will be saved at the top of your queues and be the next ones to be published. Other posts in your queues will be bumped down one time slot. This option is not available on the Free plan.
    • Schedule Post: You will be able to choose a custom date and time in the future for the posts to be shared. This option is called "Custom schedule" on Android.
    • Add to Queue: Your posts will be added to the bottom of your queues, in the next available time slots from your posting schedule.

  6. As a final step, a pop-up should appear and ask if you’d like to Keep Idea or Discard Idea. Select Keep Idea to save your idea for the future or Discard Idea to delete it.

Creating a Shortcut for Ideas in iOS

If you're browsing a website on your iOS device and want to create an idea, you can save a few steps in the process by using iOS Shortcuts. You can add the option "Create an idea" to your share sheet so that you can save a website as an idea with just a few taps. 

Here's how to do this:

  1. Open the Shortcuts app.
  2. If you search 'Buffer,' you should see the option to 'Save an idea in Buffer.'
  3. Tap the three dots in the upper right corner and tap Use in New Shortcut from the dropdown, like this:

  4. Tap the "i" menu at the center bottom of the screen.


  5. Toggle "Show in Share Sheet" ON and then tap Done.


  6. On the next screen, tap Any.


  7. Tap Clear to toggle all options OFF.
  8. In the search bar, type URLs. 
  9. Switch the "URLs" toggle ON and then tap Done.


  10. Tap Save an Idea and then tap the "Link" area. From the auto-suggestions, tap Shortcut Input and then Done.


  11. 'Save an idea in Buffer' shortcut should now appear in your Shortcuts menu. You should also see 'Save an idea in Buffer' when you open the Share Sheet, so you can tap it to save your idea in Buffer.


  12. When you're ready to work on your idea, open the Buffer app, tap the "Content" area, and tap your idea to get started! 

Want to learn more about creating Buffer Shortcuts? Read our full guide to Using Siri Shortcuts in the Buffer mobile app (iOS). 

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