Is it possible to schedule one post to repeat multiple times?

Yes! Buffer now supports recurring posts in Beta. You can set a post to automatically republish a specific number of times on a schedule you define.

In this article:

1. How recurring posts work
2. Editing a recurring post
3. Canceling a recurring post
4. Tips for repeating posts without being flagged as spam
5. FAQ

How recurring posts work

1. Go to your Queue.
2. Click the ⋮ three-dot menu on the post.

3. Select Make Recurring.

   

4. Choose the repeat count and cadence and then click Save.

5. Once you've saved the changes, you'll see a Recurring indicator on your post, under the scheduled time. You'll also see the recurring details at the top of your post.

Editing a recurring post

You can update the maximum number of repetitions for a recurring post. The remaining re-post count will adjust automatically based on how many times the post has already published.

To do this:

1. Click the ⋮ three-dot menu on the recurring post.

2. Click Edit Recurrence.

   

3. Make any adjustments to the frequency of your post and click Save.

Canceling a recurring post

To stop a post from repeating:

1. Click the ⋮ three-dot menu on the recurring post.
2. Click Edit Recurrence.
3. Click Stop Recurrence to complete the process. You will now have a single scheduled post in your queue.

Tips for repeating posts without being flagged as spam

Social networks actively monitor for repetitive content and may suppress or flag posts that look like spam. Here's how to use recurring posts in a way that keeps your accounts in good standing:

• Vary your copy between recurrences. Even small changes like a different opening line, updated hashtags, or a fresh call to action, signal to platforms that your content is authentic, not automated.
• Space recurrences out generously. Posting the exact same content back-to-back within a short window is the clearest spam signal. Aim for at least a few days between repeats, and ideally longer for platforms like X/Twitter.
• Use recurring posts for evergreen content. Time-sensitive posts (promotions, event announcements) aren't good candidates for recurrence. Instead, stick to content that's genuinely useful regardless of when it's seen.
• Use extra caution when repeating posts on X/Twitter. X has stricter policies against duplicate content than most platforms. While Buffer supports repeating posts to X, we recommend spacing out recurrences and varying your content where possible to avoid being flagged as spam.
• Monitor engagement on each recurrence. A drop-off in engagement can be an early signal that your audience or the platform is tuning out repeated content. Use Buffer's analytics to track performance across recurrences.
• Don't repeat too many times. A high number of recurrences increases the risk of spam detection. Start conservatively (2 to 3 repeats) and adjust based on results.

FAQ

Will my recurring settings be saved if I convert a scheduled post to a draft?

No — when you move a recurring scheduled post to draft, the recurrence settings are cleared. The draft itself is preserved, but it will no longer be set to repeat. You can re-apply recurrence settings when you reschedule the post.