Daily posting limits

Each social network has their own guidelines on how much content to post. For example, Facebook recommends up to five posts per day, but 25 is really the upper limit they allow without negatively impacting the reach of your posts. The posting limits we have implemented, in accordance with each social network's guidelines, are shown in the table below. These limits don't affect the number of posts you can store in your queue at any one time.

Social network Posts per 24 hours
Facebook 35
Instagram 50*
X/Twitter 100
LinkedIn 50

25 for customers who verify their email on Buffer; 

5 for customers who have not verified their email

TikTok 25
Google 50
Start Page Unlimited
YouTube Shorts 10 for unverified users. Unlimited for verified users.
Mastodon 100

📝 Please note, these limits are per 24 hour period, rather than per calendar day.

*Instagram daily limit includes posts, reels, and stories sent within a 24 hour period.

❓ Can our Customer Advocacy team answer any questions for you? Feel free to reach out at hello@buffer.com.

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