Instagram Shop Grid on the Buffer mobile app

Shop Grid is an Instagram grid-inspired landing page editable within your Buffer dashboard. With Shop Grid, you can guide followers from your Instagram "link in bio" to your online store and content without the use of third-party tools or design resources (and without changing your link every time you share a new post!).

📝 Looking for the desktop version of the Shop Grid article?

In this article:

  1. Setting up your Shop Grid page and adding your Shop Grid link to your Instagram bio
  2. Adding links to your Instagram posts

Setting up your Shop Grid page and adding your Shop Grid link to your Instagram bio

At this time, you'll need to set up your Shop Grid page via the desktop version of Buffer. You can learn more about Setting up your Shop Grid page and updating your Instagram bio link via the desktop version of Buffer here.

Adding links to your Instagram posts

This feature is currently available on our iOS app. If you're an Android user, you can add links to your Instagram posts via Shop Grid on the web version of Buffer.

  1. The easiest way to add a link is to include it when you're scheduling a post. Add the link you'd like to direct users to within the composer's URL field.

Buffer mobile app - arrow pointing to Shop Grid URL field in Instagram composer

  1. If you'd like to add or remove a post's URL after it's been published, go back to your Instagram settings, tap Manage Shop Grid, and tap on any image to add or remove your URL. 

You're now ready to send followers to your Shop Grid. Any image they tap will take them to your chosen URL, further extending your brand's impact.

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