Instagram Shop Grid on the Buffer mobile app
Shop Grid is an Instagram grid-inspired landing page that you can edit right from your Buffer dashboard. It lets you guide followers from your Instagram “link in bio” to your online store and content — no third-party tools, design resources, or constant link swapping required.
📝 Looking for the desktop version of the Shop Grid article?
In this article:
- Instagram Grid Preview
- Setting up your Shop Grid page and adding your Shop Grid link to your Instagram bio
- Adding links to your Instagram posts
Instagram Grid Preview
At this time, Instagram Grid preview is only available for Instagram Professional accounts.
- Tap the menu in the upper left corner of the app.
- Select an Instagram channel.
- Tap the gear icon in the upper right corner of the app.
- Tap Grid Preview.
Setting up your Shop Grid page and adding your Shop Grid link to your Instagram bio
At this time, you'll need to set up your Shop Grid page via the desktop version of Buffer. You can learn more about Setting up your Shop Grid page and updating your Instagram bio link via the desktop version of Buffer here.
Adding links to your Instagram posts
This feature is currently available on our iOS app. If you're an Android user, you can add links to your Instagram posts via Shop Grid on the web version of Buffer.
The easiest way to add a link is to include it when you're scheduling a post. Add the link you'd like to direct users to within the composer's URL field.
You're now ready to send followers to your Shop Grid. Any image they tap will take them to your chosen URL, further extending your brand's impact.
If you'd like to add or remove a post's URL after it's been published, you can do so via Shop Grid on the web version of Buffer.