Creating and managing tags (campaigns) on the mobile app

Buffer uses tags to organize all of your content, whether it be ideas, drafts, or published posts, and to give you insight into how your published content is performing. Want to see tags in action? Take a peek at our blog post with some creative ways to incorporate tags into your workflow.

This guide outlines how to create and manage tags in Buffer. For guidance on tracking the performance of your tags in the web version of Buffer, please head over to this guide.

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This article contains the following sections:

  1. Creating a tag and adding it to posts
  2. Managing tags
  3. Tracking the performance of your tags
  4. A few important notes about tags

📝 There is a limit of 250 tags per account.

Creating a tag and adding it to posts

Before you can tag your posts, you'll need to create one! All it takes is coming up with a tag name. Here's how:

  1. Tap the menu icon in the upper left of your screen (the three horizontal lines) and then scroll down to tap Manage Tags.
  2. Tap on the "+" key in the upper-right.
  3. Add your tag name, choose a color, and tap Create.

To add a tag to a post you're creating, tap Tag and then tap the tag you'd like to use in your post.

If you're in the middle of a post and realize you haven't yet added a tag name you want to tag your post with, no worries! Just tap Tag in the composer, add the name of your tag in the "Enter tag name" field, and tap + Create '[your tag name]' to finish the process.

Enter tag name in the Buffer mobile app

Managing tags

Viewing tags

To view stats from your tagged posts, as well as to see how many posts are queued or have been published, head to your "Tags" tab.
  1. Tap the menu button in the upper left of your screen and then tap Manage Tags.
  2. A list will come up of your current tags.

Editing or deleting tags

To change the name or color of a tag, tap the select tag from the list of tags, edit the title or color, and click Update.

To delete a tag, tap the select tag from the list, and then tap Delete. Deleting a tag will not delete the posts linked to that tag. If you’d like to stop those posts from being published, you will need to delete them individually.

Options to update tag name, tag color, or delete a tag

Filtering posts by tag

You can filter your posts by tag to see any drafts, approvals, scheduled, and sent posts with that tag added.

  1. Tap the menu button in the upper left of your screen and then tap Manage Tags.
  2. A list will come up of your current tags.
  3. Tap the tag you'd like to filter by.
  4. You can then filter by post type—Drafts, Approvals, Scheduled, and Sent posts.


Buffer mobile app filter tagged post by post type

Tracking the performance of your tags

To learn more about how your tags are performing, head over to our analytics guide: Tracking the performance of your tags.

A few important notes about tags

  • All users in your organization can view your tagged posts, even if they don't have access to the social channel a post belongs to. Let’s say a user has access to three of five channels that are connected to the organization. They will have visibility of the Tags tab, and all posts belonging to those tags, even if some of those posts are scheduled for the two channels they don’t have access to. However, they still will not be able to click on the channel's avatar, nor will they have access the queue for that channel.
  • Only the account owner and users with Full Posting Access can tag posts.
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