Creating and managing tags on the Buffer mobile app

Buffer uses tags to organize all of your content, whether it be ideas, drafts, or published posts, and to give you insight into how your published content is performing. Want to see tags in action? Explore creative ways to incorporate tags by checking out our blog post.

This guide outlines how to create and manage tags in Buffer. For guidance on tracking the performance of your tags in the web version of Buffer, please head over to this guide.

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This article contains the following sections:

  1. Creating a tag and adding it to posts
  2. Managing tags
  3. Tracking the performance of your tags

📝 A few important notes about tags

  • All users in your organization can view posts with tags—even if they don’t have access to the channel the post is scheduled for. While they can see the post under the Tags tab, they won’t be able to access the channel’s queue or click its avatar.
  • Only users with Admin access can create, edit, or delete tags from the tags list.
  • Users with Full Posting Access and Approval Required Access can add or remove tags from scheduled posts.
  • There is a limit of 250 tags per account.

Creating a tag and adding it to posts

Before you can tag your posts, you'll need to create one! All it takes is coming up with a tag name. Here's how:

  1. Tap the menu icon in the upper left of your screen (the three horizontal lines) and then scroll down to tap Manage Tags.
  2. Tap on the "+" key in the upper-right.
  3. Add your tag name, choose a color, and tap Create.

To add a tag to a post you're creating, tap Tag and then tap the tag you'd like to use in your post.

If you're in the middle of a post and realize you haven't yet added a tag name you want to tag your post with, no worries! Just tap Tag in the composer, add the name of your tag in the "Enter tag name" field, and tap + Create '[your tag name]' to finish the process.

Enter tag name in the Buffer mobile app

Managing tags

Viewing tags

To view stats from your tagged posts, as well as to see how many posts are queued or have been published, head to your "Tags" tab.
  1. Tap the menu button in the upper left of your screen and then tap Manage Tags.
  2. A list will come up of your current tags.

Editing or deleting tags

To change the name or color of a tag, tap the select tag from the list of tags, edit the title or color, and click Update.

To delete a tag, tap the select tag from the list, and then tap Delete. Deleting a tag will not delete the posts linked to that tag. If you’d like to stop those posts from being published, you will need to delete them individually.

Options to update tag name, tag color, or delete a tag

Filtering posts by tag

You can filter your posts by tag to see any drafts, approvals, scheduled, and sent posts with that tag added.

  1. Tap the menu button in the upper left of your screen and then tap Manage Tags.
  2. A list will come up of your current tags.
  3. Tap the tag you'd like to filter by.
  4. You can then filter by post type—Drafts, Approvals, Scheduled, and Sent posts.


Buffer mobile app filter tagged post by post type

Tracking the performance of your tags

To learn more about how your tags are performing, head over to our analytics guide: Tracking the performance of your tags.

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