Adding alt text to your images

Currently, it is possible to add alt text to images scheduled to X/Twitter, Mastodon, LinkedIn, Pinterest, Facebook, and Bluesky through Buffer.

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To add alt text to your image, click on the image you uploaded within your Buffer composer. This will open the image in a larger view and there will be a text box at the bottom where you can add your alternative text description, up to 1,000 characters.

Buffer composer image - Click to expand and add description pop-up

Once you're done, click Save.

Image of man with sunglasses and a text box to add alt text beneath it

It is not currently possible to add alt text for Instagram, TikTok, or Threads posts in Buffer. We are committed to improving in the area of accessibility, and you can find our full Accessibility Statement here.