Using Shopify with Buffer

With over 1 million businesses in 175 countries, Shopify is one of the most popular e-commerce platforms in the world. With the Shopify integration for your Buffer analytics dashboard, you now have your Shopify and social media data in a single tool. We'll show you how to create modern visual reports integrating both your Shopify and social media metrics.

In this article:

⭐️ This feature is available on our paid plans.

These features are available for Shopify

Publishing Analytics Engagement

Connecting and refreshing your Shopify channel

  • Currently, only one Shopify account can be connected to each Buffer account.
  • If you have been added as staff to a Shopify store, you'll need to have the following permissions to connect the store to Buffer:
    • Store Permissions: Customers, Products, Orders, and App Permissions (screenshot). 
    • App Permissions: Manage and install apps and channels (screenshot).

  1. First, let's ensure Buffer knows exactly which social channel you'd like to connect. To do this, open and log into your account.
  2. In another tab, head to or follow these steps: Open Buffer, click on your profile avatar at the top right of your dashboard, and click Account > Channels.
  3. Select Shopify from the list of channels.
  4. Next, you'll be prompted to install Buffer in Shopify. Click Install on the next two screens and you'll be good to go!

Buffer in the Shopify app store

Install app screen for Buffer in the Shopify app store

To see a step-by-step guide and troubleshooting steps, checkout the article: Connect your channels to Buffer.

If your connected Shopify account requires a refresh, check out the article Refreshing a channel in Buffer.

Scheduling Shopify posts

Buffer’s publishing features are not available for Shopify.

Engaging with Shopify posts

Buffer’s engagement features are only available for Facebook and Instagram. Shopify is not supported within Buffer's engagement features at this time.

Shopify analytics

If you’re on the Essentials, Team, or Agency plans, you’ll find all of your stats within the analytics tab.

To dive straight in, select Shopify on the left-hand side of your analytics dashboard and and check out our guide on the Shopify performance overview.

Shopify error library

If you're hitting Shopify errors in Buffer, feel free to email our Customer Advocates at for help.

📝Do you have a Shopify feature suggestion? We’d love for you to submit or upvote it here on our feature suggestions board.

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