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Buffer pricing and features

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Buffer offers a Free plan to help you get started, as well as paid plans for those who need more flexibility, collaboration and advanced features. Pricing is designed to scale with you you pay per social channel, and the cost per channel decreases as you add more. This means your overall cost per channel becomes lower as your total number of connected channels grows.

Use the pricing calculator on Buffer's pricing page to work out the exact cost of your plan.

:::tip We offer a free 14-day trial that lets you explore all the features included in our paid plans. When you start a trial, your account is placed on the Team plan, giving you full access to every feature plus the option to invite additional users so you can try Buffer together.

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Pricing Overview

FreeEssentialsTeam
Who it's forPerfect for individuals who manage a small number of channels and want an easy, dependable way to plan and publish content without needing advanced features.Great for solo creators or small businesses who need more control, deeper analytics and advanced publishing features.Designed for teams who collaborate on content creation, approvals and community engagement across multiple channels.
Number of channel connections3Unlimited, priced per channelUnlimited, priced per channel
Monthly cost per channelN/A- Channels 1–10: $6 each- Channels 11–25: $4 each- Channels 26–50: $3 each- Channels 51+: $1 each- Channels 1–10: $12 each- Channels 11–25: $4 each- Channels 26–50: $3 each- Channels 51+: $2 each
Yearly cost per channelN/A- Channels 1–10: $60 each- Channels 11–25: $40 each- Channels 26–50: $30 each- Channels 51+: $20 each- Channels 1–10: $120 each- Channels 11–25: $40 each- Channels 26–50: $30 each- Channels 51+: $20 each
Number of users11Unlimited
Number of scheduled posts per channel10 per channelUnlimited (subject to our fair usage policy)Unlimited (subject to our fair usage policy)
Number of ideas100Unlimited (subject to our fair usage policy)Unlimited (subject to our fair usage policy)
AnalyticsYesYesYes
Community inboxYesYesYes
Other featuresBasic features (see full list below)All features (see full list below)All features (see full list below)

Feature List

FeatureFreeEssentialsTeam
All channel integrations (see full list here)✓✓✓
Planning and scheduling content
Custom posting schedules✓✓✓
Scheduling posts (including image and video uploads)✓✓✓
Auto-saving content while creating posts✓✓✓
Channel groups✓✓✓
Creating Ideas✓✓✓
Buffer's AI Assistant✓✓✓
Tags (Campaigns)✓✓
Calendar✓✓✓
Pause queues✓✓✓
Shuffle queues✓✓✓
buff.ly link shortener✓✓✓
Custom UTM parameters on post links✓✓
Custom video thumbnails✓✓
Facebook Page mentions✓✓✓
Facebook Reels✓✓✓
Facebook Stories✓✓✓
X/Twitter mentions✓✓✓
X/Twitter threads✓✓✓
LinkedIn document (PDF) scheduling✓✓✓
LinkedIn first comment scheduling✓✓
LinkedIn Page mentions✓✓✓
LinkedIn profile mentions✓✓✓
Mastodon mentions✓✓✓
TikTok mentions✓✓✓
Bluesky mentions✓✓✓
Threads mentions✓✓✓
Image alt text✓✓✓
Share posts again/DuplicateUp to 30 days✓✓
"Next Available" scheduling option✓✓✓
"Now" scheduling option✓✓✓
"Set Date and Time" scheduling option✓✓✓
"Prioritize" scheduling option✓✓
Sent posts report✓✓✓
Post previews✓✓✓
Hashtag manager✓✓
Streaks✓✓✓
Posting goals✓✓✓
Content feeds (RSS)✓✓✓
Template Library✓✓✓
Bulk uploads✓✓✓
Instagram scheduling features
Notification publishing✓✓✓
Automatic publishing✓✓✓
Instagram mentions✓✓✓
Tagging users in images✓✓✓
Adding first comments✓✓
Stories scheduling✓✓✓
Shop grid✓✓
Team scheduling features
Drafts✓✓✓
Approvals✓
Collaborating on content with Notes✓✓
Analytics
Insights (single-channel & All Channels views)✓✓✓
AI-powered Takeaways✓✓✓
Extended date ranges (Last month, Custom)✓✓
Custom Metric Set✓✓
Tag (Campaign) analytics✓✓✓
Exportable reports with branding✓✓
Community
Respond to Facebook page comments✓✓✓
Respond to Instagram professional account comments✓✓✓
Respond to Threads comments✓✓✓
Respond to LinkedIn page and profile comments✓✓✓
Respond to Bluesky comments✓✓✓
Respond to X/Twitter comments✓✓✓
Respond to Google Business profile reviews✓✓✓
Respond to TikTok comments✓✓✓
Respond to YouTube comments✓✓✓
Respond to Mastodon comments✓✓✓
Respond to comments in the mobile app✓✓✓
Account settings
Two factor authentication✓✓✓
Email notifications✓✓✓
Quick Navigator (aka Buffer quick keys)✓✓✓
Beta program (early access to new features)✓✓✓
Dark mode✓✓✓
Buffer API
API access✓✓✓
Buffer API keys✓ (1)✓ (3)✓ (5)
Monthly requests3,0007,50015,000
Integrations and apps
Buffer iOS app✓✓✓
Buffer Android app✓✓✓
Browser extension✓✓✓
Canva integration✓✓✓
Google Analytics integration✓✓
Dropbox integration✓✓✓
Google Drive integration✓✓✓
OneDrive integration✓✓✓
Access to 20+ third-party integrations✓✓✓
Mailchimp integration for Start Page✓✓✓

:::warning Please note that our Free plan allows you to have up to three channels connected at any one time, and it also includes a lifetime limit of eight unique channel connections. This means we count every distinct channel you’ve ever connected on the Free plan, even if you later disconnect it, and the total cannot exceed eight. This lifetime limit does not apply to any of our paid plans.

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