What is Buffer and where can I watch a demo?
Buffer is a social media management software made for small businesses, providing the tools they need to schedule posts, analyze the results, and engage with their community. Learn more about our plans and pricing here.
Publishing
Build your audience and grow your brand on social media
Plan, collaborate, and publish thumb-stopping content that drives meaningful engagement and growth for your brand. You can publish posts through our web application at buffer.com, through our mobile app, or through the browser extension.
To get started, you'll connect your social channels:
https://www.youtube.com/watch?v=f7lojRe_mvs
You might not have a polished post in mind just yet, but that doesn't mean you can't jot down some ideas in the Create space. Here's how it works:
https://www.youtube.com/watch?v=5lY9W44EGjc
To make scheduling posts as efficient as possible, set up your posting schedule and adjust a few other channel settings:
https://www.youtube.com/watch?v=o84yrJdqEzw
You're there! It's time to start scheduling. You'll learn the basics in this video (but don't hesitate to dig into some ✨pro tips when the time feels right):
https://www.youtube.com/watch?v=MfYKrpMXnOI
Analytics
Understand your performance to grow your brand on social media
Our in-depth reporting tool allows you to measure social media performance, create beautiful reports, and get recommendations to grow reach, engagement, and sales. Features include data into posting behavior (e.g., which day is most effective to post, what kind of content is getting you the highest levels of engagement), a complete post breakdown with sorting, Instagram stories analysis tools, and the ability to create custom reports with PDF export (on certain plans).
https://www.youtube.com/watch?v=h9ZKEz_1S74
Engagement with your community
Build a loyal and engaged audience across all of your social channels
Every time an Instagram comment goes unanswered, an opportunity to create a lifelong customer is lost. By contrast, the best marketers today are building loyal fans and followers by interacting with their audience and nurturing their brand in the comments. We’ve created a comment inbox feature that helps you turn every Instagram comment into a meaningful interaction. Features include a grid of all your Instagram posts and allowing you to effortlessly reply to each comment.
:::info Note: The Community Insights feature shown in the video below is available in our Beta program. :::
Working with a team
Collaborate with ease to maintain posting consistency
It's great to work solo, but if you have team members available to support you with your social posting, let's get them acquainted with their plan navigation, permissions, and posting routine.
Let's start by adding users and setting up permissions, or if you're a user on someone else's organization, here's some advice on getting started as a user in an organization. Take a peek at it all in video form here:
https://www.youtube.com/watch?v=mx54I8rWVBM
The video below is for both:
- Users with Approval Required access who will create posts for review by someone with Full Posting access on their team, and
- Owners, Admins, and users with Full Posting access who need to approve draft posts from team members with Approval Required access.
https://www.youtube.com/watch?v=H3g6rv9FrBs
Start Page
Showcase the best of your brand
When you’re just starting out your business and focused on getting your first sales, you might be looking for an online home to showcase your brand and sell your work. Buffer’s Start Page gives you a blank canvas to bring your business to life. It’s a simple, beautiful, flexible, mobile-friendly landing page that you can put together in minutes, update in seconds, and share across your social profiles. Feeling inspired? Let's get started.