Where does Buffer publish my post from, and which regions will see it?

If you're wondering whether your location or IP address affects how your social media posts are shown to others, you’re not alone.

Let’s break it down.

Where Does Buffer Publish My Post From?

When you create or schedule a post in Buffer, we don’t publish it from your device or your IP address. Instead, Buffer publishes your post via the social network’s official API, using our secure servers.

This means:

• Your physical location (or IP address) has no impact on how or where your post is published.
• The post is not “broadcast” from your country or city, but rather sent securely through Buffer’s infrastructure directly to the social platform (Instagram, Facebook, X, etc.).
• We comply fully with platform policies and never spoof location or use manual browser-based workarounds.

📌 This setup is especially helpful for users who live in one location but manage content for another.

Who Will See My Post?

The visibility of your post is controlled by the social network, not Buffer.

When you publish a post, the social network — like Instagram or Facebook — decides who sees it based on factors like:

• Your followers and their engagement
• The content of your post
• The algorithms and reach rules of the platform itself
• In some cases, optional audience targeting settings (like Facebook’s audience tools)

For example, if you’re in New York but manage a French brand, your French audience will continue to see your content — just as expected.