Supported channels
:::warning What counts as a channel in Buffer?
Each social account you connect is a channel. For instance, a Facebook Page, Facebook Group, and LinkedIn Profile would count as 3 channels in Buffer.
Can I connect multiple accounts from the same social network?
Yes! Got 5 Facebook Pages? You can connect all of them to your Buffer account. This applies to all of our supported channels!
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:::info Notes
- Unsure how to connect your social channels? Checkout Connecting your channels to Buffer.
- Due to API restrictions, it's not possible to connect Facebook personal profiles to Buffer, along with LinkedIn groups and Pinterest personal accounts.
- Analytics are not available for Facebook stories or Instagram Reels due to API limitations.
- Buffer publishes Substack Notes only. Long-form Substack posts and newsletter issues are not supported at this time.
- If your channel is not appearing in Insights or Community, it’s possible that it is an unsupported channel. Check the table below to see which channels are supported across each of our tools.
The table below outlines which social channels are supported within each of Buffer’s tools.
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Here's a quick summary of which channels each tool supports. The table below has the full breakdown by channel.
- Publishing: all of the channels in the table below.
- Insights: Facebook Pages, Instagram business and creator accounts, X/Twitter profiles, and LinkedIn Pages.
- Basic Analytics: Facebook Pages, Facebook groups, Instagram business and creator accounts, X/Twitter profiles, LinkedIn Pages, LinkedIn profiles, Pinterest business accounts, TikTok accounts, Start Pages, Mastodon, YouTube Shorts, Threads, and Substack.
- Community (comment management): Facebook Pages, Instagram business and creator accounts, X/Twitter profiles, LinkedIn Pages, LinkedIn profiles, TikTok accounts, Google business profiles, Mastodon, YouTube Shorts, Threads, and Bluesky.
| Channel | Publishing | Insights | Basic Analytics | Community (comment management) |
|---|---|---|---|---|
| Facebook Pages | Yes | Yes | Yes, some metrics on paid plans only | Yes |
| Facebook groups | Yes, via notification publishing | No | Yes, some metrics on paid plans only | No |
| Instagram business and creator accounts | Yes | Yes | Yes | Yes |
| Instagram personal accounts | Yes, via notification publishing | No | No | No |
| X/Twitter profiles | Yes | Yes | Yes, some metrics on paid plans only | Yes |
| LinkedIn Pages | Yes | Yes | Yes | Yes |
| LinkedIn profiles | Yes | No | Yes | Yes |
| Pinterest business accounts | Yes | No | Yes | No |
| Pinterest personal accounts | Yes | No | No | No |
| TikTok accounts | Yes, directly or via notification publishing | No | Yes, some metrics on paid plans only | Yes |
| Google business profiles | Yes | No | No | Yes |
| Start Pages | Yes | No | Yes | No |
| Mastodon | Yes | No | Yes | Yes |
| YouTube Shorts | Yes | No | Yes | Yes |
| Threads | Yes | No | Yes | Yes |
| Bluesky | Yes | No | No | Yes |
| Substack | Yes | No | Yes | No |
Where the table says "via notification publishing," publishing is available through notification publishing. For more information, see our guide to Using notification publishing.
Where the table says "some metrics on paid plans only," certain Basic Analytics metrics are available on paid plans but not on the Free plan. For more information, see our guide to Understanding sent post metrics in your publishing dashboard.
:::warning The following social channels are only available to connect on our new plans: Mastodon, TikTok, YouTube Shorts, Threads, Bluesky, Substack, and Instagram personal profiles. If you're on a legacy plan and would like to add one of these channels, you'll need to upgrade to a newer plan. You can see full details on upgrading in the What are the benefits of Buffer's new plans? article.
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You can find Insights under the Analytics dashboard at the top of the Buffer:
You can find basic analytics under the "Sent" tab of the Publish dashboard: