Insights

Lexi | @ Buffer

Users on paid plans can export CSV files of the published posts per social channel within our Analytics tool. The CSV will download as a .zip file to your computer and includes the following files: Average performance sta...

Kelly Vass | @ Buffer

This guide aims to outline the reasons why the data within your Buffer analytics dashboard may differ from the data you see in the native analytics for Facebook, Instagram, Twitter and LinkedIn. This article contains the f...

Lexi | @ Buffer

The Overview tab within Buffer's analytics dashboard provides insight into your overall engagement levels, including a full metrics breakdown chart, allowing you to view your performance and followers over time.  🎥 Keen t...

Lexi | @ Buffer

The Posts tab within Buffer's analytics dashboard provides a history of all of your published posts. Looking at your posts individually allows you to draw comparisons and see patterns around which posting times might be wo...

Lexi | @ Buffer

Within Buffer's analytics tools, the Stories tab allows you to see your reach and completion rate of each Instagram story, as well as your total number of impressions and exits, and your average reach and completion rate. ...

Lexi | @ Buffer

The Audience tab within your analytics dashboard displays information on your audience demographics, such as age, gender, and location. This allows you to learn more about the people that matter to your business, and in tu...

Lexi | @ Buffer

The Answers tab in Buffer analytics dashboard aims to answer common questions you might have around your social media strategy, such as when, what, and how often to post to maximize your reach and engagement rate. 🎥 Keen ...

Lexi | @ Buffer

Most social media analytics are limited to social media metrics, which doesn’t tell direct-to-consumer marketers how well their products are selling. With the Shopify integration as one of Buffer's analytics tools, you now...

Lexi | @ Buffer

If you are analyzing your boosted posts, there are situations where you might see boosted results under the Post Summary table but not under the Post Insights table. The Post Summary table shows the results of posts publis...

Lexi | @ Buffer

You might notice that the metrics don't always match between the Overview tab and the Posts tab. This is because the Overview tab is measuring all of the engagement you received within the chosen date range, whereas the Po...