Analytics

Metrics

• Overview of metrics across all social channels
• Facebook metric descriptions
• Instagram metric descriptions
• Twitter metric descriptions
• LinkedIn metric descriptions

Insights

• Why your data in Buffer might differ from your native analytics
• Answering questions about your social media strategy
• Getting started with Buffer's analytics tool
• Performance overview
• Analyzing your posts
• Analyzing your Instagram Stories

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Reports

• Creating custom analytics reports
• Tracking the performance of your campaigns